Forwarding again for Id confirmation or otherwise please.
Some earlier relevant feedback:
“It seems to be Aerva lanata. The plant is clearly showing simple, alternate leaves on wooly branches. And the white flowers are also minute and in clusters.
“... many thanks Promila ji, but having got used to seeing the cylindrical flower clusters, the conical clusters here made me raise the query.
The other doubt is .. whether there is any other species confusingly close to A. lanata in Western Ghats of Maharashtra.
Let us wait for 1 - 2 comments clarifying my doubt and the ID.” from Dinesh ji.
“Pl. also check it for Nothosaerva brachiata (Amaranthaceae).” from Vijayasankar ji