Fund-raising. It’s difficult; it’s highly competitive; and it can be costly. Most of all, it is impossible to know how much you will raise through traditional methods. These include mailings, media advertising,fund-raising events, meetings, face-to-face begging, and a host of other activities that take time, planning, and money. And with traditional funding, you can never stop. It is an everyday, all day pursuit, competing against other organizations that want as much of the “pie” as they can get too. And all of those events – auctions, $-plate dinners, and balls – are bringing in fewer and fewer individuals each year. Even the single-event phenomena (e.g., ice-water challenge, Movember Grow-a-Beard) are not the type of long-term sustained type of fund-raising that organizations need.