The Roca-Feva of Rocawear

[streetz wear]

When it comes to clothing lines that represents the urban community, only the clothing line collection of rocawear can provide such clothing lines. When it comes to the most popular choice of clothing line in the urban community, rocawear is the most popular choice of clothing line. Why rocawear you said? Well here is some short information about rocawear clothing line.

The rocawear is a urban clothing label created in 1999 by Jay-Z and Damon Dash. Aside from being a co-founder of the rocawear, Jay-Z is also the head of the hip hop label Roc-a-Fella Records. Roc-A-Fella Records is an American hip hop/rap record label. The label is owned by Universal Music Group.

The fame of rocawear among the urban community has brought an annual sale of over $1 billion US dollars to the infamous clothing line.

The rocawear was so popular that the founders decided on expanding their clothing lines into rocawear children, rocawear juniors, rocawear socks and sandals, rocawear leather suede and fur outerwear, rocawear handbags and rocawear belts, rocawear lounge wear and big & tall, rocawear headwear, rocawear jewelry, and rocawear sunglasses.

Though rocawear received fame and popularity among the large quantity of the urban community, it still didn't escape the doubtful eyes of the public. On January 17, 2007, allegations were made of raccoon-dog fur being used in two styles of jackets, rocawear pulled all of the garments from the department stores where this product was shipped. A representative of rocawear stated the company was unaware the fur was being used and had notified manufactures it was not permitted. The items, in addition to being pulled from department stores, were also removed from the brands official website.

In March of 2007, Jay-Z sold the rights to the rocawear brand to Iconix Brand Group, a brand management company that licenses brands to retailers and manufacturers primarily in the apparel, footwear, and apparel accessory industries, for $204 million. Jay-Z still retained his stake in the company and will continue to oversee the marketing, licensing and product development.

For more information about the rocawear clothing line collection, visit Streetzwear at www.streetzwear.com.