Fw: Consumer Behaviour Project deadlines
Ankit Rungta
Ankit Rungta
IMT Ghaziabad
10FN-016
7838590548
From: Dr. Bikram Jit Rishi <bri...@imt.edu>
To: swati Goyal <swatigo...@yahoo.com>; Kapil Daga <daga....@gmail.com>; Ankit Rungta <rungta....@yahoo.in>
Sent: Tue, 19 July, 2011 2:59:54 PM
Subject: Consumer Behaviour Project deadlines
Dear Student,
As discussed with many groups about the consumer behavior project; the following points has been communicated.
1. CB project should bring a real life learning on the basis of following four criteria’s
a. Should be submitted to the organization (Application based)
b. Should be submitted to a marketing communication agency
c. Should be published somewhere (in a journal)
d. Should be presented somewhere (in a conference)
It is mandatory that your project should meet any one or more points as mentioned above. Further deadlines of the project are as follows:
Designing of the data collection instrument ( qualitative/quantitative ) – July 25, 2011
Testing of the instrument – July 28, 2011
Data collection Phase – Till August 10 ,2011
Communication of Data set – August 15, 2011
Data Analysis – August 17,2011
Submission of Final Report – August 20, 2011
Best Wishes
Dr. Bikramjit Rishi
MBA, Ph.D., Post Doctoral Fellow (European Commission)
Assistant Professor
Institute of Management Technology (IMT)
Raj Nagar, Hapur Road
Ghaziabad
U.P. - India
Mobile: 91 9717701132