Fw: CB
Ankit Rungta
Ankit Rungta
IMT Ghaziabad
10FN-016
7838590548
From: Dr. Bikram Jit Rishi <bri...@imt.edu>
To: Kapil Daga <daga....@gmail.com>; swati Goyal <swatigo...@yahoo.com>; Ankit Rungta <rungta....@yahoo.in>
Sent: Mon, 18 July, 2011 2:09:39 PM
Subject: CB
Dear Student
You have to bring Fishbein Attitude Model handout and The Ideal Point Multiattribute Attitude Model handout in the class.
Agenda for tomorrow’s class
Application of both the models through an exercise
Understanding of Indian culture through and exercise
Best Wishes
Dr. Bikramjit Rishi
MBA, Ph.D., Post Doctoral Fellow (European Commission)
Assistant Professor
Institute of Management Technology (IMT)
Raj Nagar, Hapur Road
Ghaziabad
U.P. - India
Mobile: 91 9717701132
Ankit Rungta
Ankit Rungta
IMT Ghaziabad
10FN-016
7838590548
From: Dr. Bikram Jit Rishi <bri...@imt.edu>
To: Kapil Daga <daga....@gmail.com>; swati Goyal <swatigo...@yahoo.com>; Ankit Rungta <rungta....@yahoo.in>
Subject: CB
Dear Student,
Each group has to select a magazine targeted to a particular social class. Come up with a skit which portrays the stereotypical view of the assigned social class as used by marketers to target them in the magazine selected. The recommended magazines are
1. Femina
2. Stardust
3. Grihshobha
4. Businessworld
This will be a class exercise that will require a combination of critical thinking, specific reference to the textbook (Chapter 10) and creative thinking and theatrical role-playing on their part in the skits. The date of presentation is July 26, 2011.
Time allowed: 10 Minutes per group
Evaluation Criteria
a. Time Management
b. Critical thinking
c. Creativity
d. Punctuality
ACKNOWLEDGE AND SHARE THE MAIL.
Ankit Rungta
Ankit Rungta
IMT Ghaziabad
10FN-016
7838590548
From: Dr. Bikram Jit Rishi <bri...@imt.edu>
To: Kapil Daga <daga....@gmail.com>; swati Goyal <swatigo...@yahoo.com>; Ankit Rungta <rungta....@yahoo.in>
Subject: CB
Dear Student,
You have to read the following readings for the tomorrow’s class
1. The currency of Emotion
2. The Cultural Meaning of Liberalization
Best Wishes
Ankit Rungta
Ankit Rungta
IMT Ghaziabad
10FN-016
7838590548
From: Dr. Bikram Jit Rishi <bri...@imt.edu>
To: Kapil Daga <daga....@gmail.com>; swati Goyal <swatigo...@yahoo.com>; Ankit Rungta <rungta....@yahoo.in>
Subject: CB
Dear Student
Additional readings ( Supplementary) are also attached. Share it with class
swati Goyal
Swati Goyal
Corporate Communications and Media Relations Committee
----- Forwarded Message -----
From: Dr. Bikram Jit Rishi <bri...@imt.edu>
To: 'Ankit Rungta' <rungta....@yahoo.in>; 'swati Goyal' <swatigo...@yahoo.com>; 'Kapil Daga' <daga....@gmail.com>
Sent: Monday, 25 July 2011 5:43 PM
Subject: CB
Dear StudentOne video is available in the handout folder. Share it with class.