Hard to comment without more context, but your deliverables will be something that will help change the behaviour of your actors in order to achieve the goal.
If you have deliverable(s) that multiple actors will use then I would suggest being more specifc around the actors involved, try to keep your actors as specific as possible eg. "First time mobile vistors to the site looking to buy a technical book."
If this is tough, use a broader group eg. "First time vistors to the site".
Just my opinion!
John.