The Marketing Coordinator will directly support the Marketing Managers and Bozzuto Management Company by enhancing the revenue of properties through effective brand and property marketing. The Marketing Coordinator supports all business activities delivering impactful and meaningful programs, campaigns and communication strategies that position Bozzuto properties as a market leader.
KEY ACCOUNTABILITIES:
1. Learn critical lead management and tracking systems. Setup, manage and troubleshoot property accounts.
- Use tracking tools, such as phone numbers and tracking URLs to effectively monitor campaign success
- Gather reporting and assist in analyzing lead management data, including traffic and ad source performance
- Understand and communication Google Analytics reporting for property websites
2. Understand unique marketing needs of each property and deliver marketing programs and materials that meet expectations of all stakeholders.
- Assist and collaborate with the Marketing Manager, Regional Property Managers, Property Managers, and clients.
- As a part of the BMC Marketing team, you are expected to communicate effectively, help drive execution, collaborate with others, solve problems creatively and demonstrate high integrity.
- Maintain professional internal and external relationships that meet company core values.
- Bring fresh ideas and new marketing trends to weekly meetings.
3. Drive properties’ performance by assisting with all marketing efforts.
- Set up property internet listings, coordinate contracts and perform regular audits and updates from internet checklists
- Coordinate media contracts, update media schedules and provide cost data for reporting
- Oversee digital newsletter program to ensure quality content and messaging
- Track projects with vendors through Basecamp including collateral, signage and photography; perform site visits as needed to coordinate installs and quality checks
- Coordinate PPC spends, track monthly changes and prepare budget variance reports
- Assist in maintaining Bozzuto brand standards across all marketing and advertising including promotions, merchandizing and events.
- Maintain and update web content for property websites, Bozzuto.com and all internet listings.
- Learn and use Content Management Systems to update property websites.
- Attend on-site visits with marketing Manager as needed.
5. Deliver and implement all marketing efforts on-time and on-budget.
- Assist in development of annual marketing budgets for each property in conjunction with the marketing Manager. Coordinate new media setup and cancellations
- Execute specific marketing recommendations throughout the year for stabilized and lease-up properties including: events, email marketing, social media contests and promotions
6. Develop skills to manage a portfolio of stabilized properties.
- Make recommendations to update collateral materials, advertising, and signage
- Develop relationships with clients, operations and vendors
- Ensure property information and messaging is accurate across all ad sources
Required Skills 1. Leadership Competencies
- Treats people with respect
- Efficiency of execution
- Flexible/adaptable
2. Personal Competencies
- Integrity/honesty
- Organization and planning
- Calm under pressure
3 . Intellectual Competencies
- Attention to detail
- Analysis skills
- Creative/innovative
4. Motivational Competencies
- Proactivity/takes initiative
- Sets high standards
5. Interpersonal Competencies
- Listening skills
- Open to criticism and others’ ideas
- Written and verbal communications
6. Technical/Functional Competencies
- Knowledge of property management industry
- Knowledge of Microsoft Office Suite required.
- Knowledge of Photoshop is a plus
Required Experience
- BA/BS degree required
- 1-3 years of marketing experience
- Previous marketing experience in the real estate industry preferred
The Bozzuto Group - 1 day ago - save job - block
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