Re: lgarber@elon.edu

[Lubna Nafees]

Dear All,

 

Based on the 4 groups that Nikhil has created for the debate, please follow the following instructions for Wednesday's class:

 

 

The IMC Social Welfare Debates

 

Integrated Marketing Communications

Larry Garber, Lubna Nafees

Summer, 2011

 

There are many issues extant in marketing communication that hold ethical, social and welfare implications of concern to many, and at the same time are multifaceted issues about which many people disagree, and whose solutions are therefore not easy.  Two such issues have been selected for this class, for your thoughtful consideration.  To motivate inquiry into each of them, and discussion, the class shall debate them.  The class shall be divided into quarters and assigned one side of one of the following two premises.  Each side will have fifteen minutes to present their case, followed by three minutes for rebuttal.  That half of the class assigned to the other debate will serve as discussants and judges. 

 

Since the groups are large, not all of you will be able to present.  Each group is therefore to elect several of you to formulate final arguments and represent their side in the debate.    However, each of you is to research the topic, formulate arguments in support of her or his side, write one page briefs presenting those arguments in a cogent manner, and submit them to the presenters for compilation into a compelling final argument for oral presentation during the class of Wednesday, July 27^th. 

 

Standard class dress is fine.   Feel free to use whatever audio visual resources you wish to make your case clearly and compellingly.   If more than one of you presents, keep in mind the time limits. 

 

 

Premise #1:  Promotion Affects Happiness and Wellbeing:  For the Better or the Worse?

 

                       For the better:  Group 1                           For the worse:  Group 2

 

Premise #2:  Promotion is Liberating and Artful, or Demeaning and Deceitful:  Which is it?

 

           Liberating and artful:  Group 3          Demeaning and Deceitful:  Group 4

 

All the best!

 

 

 

Lubna Nafees PhD

Assistant Professor of Marketing

Chairperson of Corporate Communications and Media Relations

Institute of Management Technology,

Raj Nagar, Ghaziabad-201001

Uttar Pradesh, India.

(M) +91-9810216072