Fwd: IMC - DM61-120 + HR + DCP

[Nikhil G Pai]

Hi,

Please go through the following information from Dr Lubna Nafees. Please find attached the final groups list.

 
The course outline and reading material is available on the handouts folder. (Handouts/LNafees/IMC Term IV)
 
Topics for presentation:
 
Monday:
Group 1 - Pick up examples of emotional branding, experiential branding and brand equity from the Indian market and prepare a 15 minutes power point presentation. Please stick to the time limit.
 
Tuesday

Group 2 - Pick up an example from one of the American fastfood chains and see how they are positioned in India vis-a vis
competition . Compare it to their home market by way of building perceptual maps.

Do revert in case of any queries.

Thanks and Regards

Nikhil G Pai

10DM-094

7838590105

On Tue, Jul 5, 2011 at 8:25 PM, Nikhil G Pai <zirco...@gmail.com> wrote:

Dear Sir,

Please ask the students of IMC batch DM 61-120 + HR + DCP to join the group mentioned below.

imc_d...@googlegroups.com

Thanks and Regards
Nikhil G Pai
10DM-094

--

Lubna Nafees PhD

Assistant Professor of Marketing

Chairperson of Corporate Communications and Media Relations

Institute of Management Technology,

Raj Nagar, Ghaziabad-201001

Uttar Pradesh, India.

(M) +91-9810216072