Class Presentation Topic and Schedule
Lubna Nafees
Group presentations:
1. Develop a typical media diary for yourself and for another person in a different age group (child, parent, grandparent, sibling, non-uni friend, colleague, landlady etc). The media diary will be a record over a 15 day period of your and their media usage eg You: Weekday morning 7-7.15am Radio , 7.15-7.45 Newspaper , afternoon 2-4pm Myspace, Facebook, etc. Compare and contrast the two menus and explain how the media planner will use this information. (2.8.2011) Group 9
2. Raghubir, P., Inman, J. & Grande, H. (2004), have produced in their article “The Three Faces of Consumer Promotions”, California Management Review, Vol 46, No 4, Summer, p23-42, a list of do‟s and dont’s of promotional design. Find relevant examples to illustrate three do’s and three dont’s. (3.8.2011) Group 10
3. Present two personally addressed direct mail (email or letter box) examples with suggestions for improvement for both based on your reading. (16.8.2011) Group 11
4. Pick up innovative instance of mobile advertising and promotions from the Indian markets for discussion in class. (17.8. 2011) Group 1
5. By critically scanning recent newspapers or magazines, identify and present two examples of coverage which may have resulted from a media release from a public relations practitioner. Identify the characteristics of a good media release. (22.8.2011) Group 2
6. One relatively new technique in advertising is ‘ambient advertising’. Find examples of different types of ambient advertising. Compare and contrast these, giving thought to relative strengths and weaknesses. Review the literature on new / ambient media and assess the strategic value of including it in an integrated campaign. (23.8.2011) Group 3
7. “Will my communication budget be reduced in 2009? To help this concerned brand manager argue why her budget should not be reduced, present the most significant findings from studies on recession marketing.(24.8.2011) Group 4
Please note all th groups that make 2 class presentations do not have to appear for the third quiz.
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