- Reframing is a key idea.
- Failure due to lack of imagination.
- Frames concept employs usable knowledge.
- Structural
- goals
- specialized roles
- formal relationships
- division of labor
- rules, policies, procedures, and hierarchies
- Problems arise when structure does not fit situation
- Human Resources
- extended family
- feelings, prejudices, skills, and limitations
- tailor org to people
- Political
- arenas
- contests
- jungles
- interests compete for limited resources
- conflict is rampant
- bargaining, negotiation, coercion, and compromise
- Problems arise when power is concentrated in wrong
place
- or when so broadly dispersed nothing gets done.
- Symbolic
- cultural and social anthropology
- tribes, theater, or carnivals
- cultures on rituals, ceremonies, stories, heroes, myths
- org is actors
- Integrating the Four Frames
- Multiframe thinking requires movement beyond narrow
mechanical thinking.
See Overview Table of Four Frames

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Structural Frame
Specialized tasks, sequential work, close supervision, top down.
- Blueprint for pattern of expectations and procedures.
- stable environments are hierarchies and rule oriented.
- to achieve goals and objectives
- rationality prevails over personal and external pressure
- designed to fit orgs circumstances.
- increase efficiency through specialization & division of
labor
- forms of coordination and control to insure success
- problems solved through restructuring.
1. How to allocate work
- knowledge or skill
- time
- product
- customers or clients
- geography
- process
2. How to coordinate different roles
- Combining vertical and lateral power.
As a group, the org decides course of action, this is lateral
or horizontal decision making. Once all agree, consensus, then
the leader can act in vertical fashion because all have had a
stake in its creation. Problems arise in top down
situations.
Imperatives
- Size and Age
- Core Process
- Environment
- Strategy and Goals
- Technology
- people
Pressures
- Impulsive
- Stagnant
- Headless
- Environment shifts
- Technology Change
- Growth of Org
- Leadership Change
Zebra pages 77 & 332
- Small groups:
- one boss is top down
- dual authority task oriented
- Simple hierarchy is layers
- Circle borders on "web inclusion"
- All-channel network is the web. Star within the circle.
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Human Resources Frame
McGregor of MIT helped develop ideas. "Open system,"
communication of good and bad news, self-managing teams, peer-controlled pay system. This frame regards people's skills,
attitudes, energy, commitment. This frame champions idea that
orgs can be stimulating, rewarding, and productive. If org
concerns itself with it's people's welfare then it will succeed.
- Maslow's hierarchy of human needs:
- Physiological (oxygen, water, food, comfort)
- Safety (safe from attack)
- Belongingness and Love
- Esteem (to feel value of self)
- Self-actualization (to reach one's potential)
- Manager's assumptions about people become self-fulfilling
prophecies. If you have low expectations you will get low
productivity.
Conflict
If conflicts arise people tend to:
- withdraw
- become apathetic, passive, indifferent
- resist (sabotage, featherbedding, deception)
- try to climb hierarchy to better jobs
- form groups (unions)
- teach children negative things about work
Improving HR Management
- David Owen Wales 1771, knitting mills. Stopped child labor,
sent them to schools. He cared for his workers by giving clean
safe homes. Preschool, child care, and schools. He knew value
of human capital.
- Invest in People
- hire right
- Reward well
- Provide job security
- Promote from within
- Train and Educate Dewey: Learn by doing OJT
- Share the wealth
- Empowerment
- Autonomy and Participation
- Job Enrichment and Cross-Utilization
- Teaming
- Democracy and Egalitarianism
- TQM = Total Quality Management
- T-Groups: "sensitivity training," participants and
researchers quorum after session to discuss observations.
Trainers and participants join in groups as a sort of "plenary."
Honest feedback is crucial.
- Survey workers re motivation, communication, leadership,
climate.
- OD = Organization Development became product of TQM, T-groups, and Surveys.
Putting it in Action
- Interpersonal Dynamics
- What is happening?
- Why do people behave as they do?
- What can I do?
- Model I
- problem caused by other people
- develop private, unilateral diagnose and solution
- get other person to change by logic, influence, force
- if other resists become defensive
- intensify pressure
Result is wasted energy, strained relationship, deterioration
in decision-making processes.
- Model II
- Emphasize common goals & mutual influence
- Communicate openly publicly test assumptions
- Combine Advocacy with Inquiry
- When mangers feel vulnerable, they revert to self-protection.
Personality Tests
- Meyers-Briggs
- Barbarian's Online Test Page
- Groups needed to solve problems
- creates informal roles with so many formal roles around
- informal rules evolve
- develop listening skills
- agree on basics
- search for commonness
- Experiment
- Doubt your infallibility
- differences of personalities are a groups responsiblity
- Groups create shared vision, Leader steers the ship.
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Political Frame
Sees orgs as alive screaming arenas. Political Frame appears to
be primary determinant of success in certain jobs. p 278
Focus of the political Frame is not on resolution
of conflict, but on strategy and tactics.
- Orgs are coalitions
- differences among coalition members
- scarce resources
- scarce resources and differences = conflict
- bargaining, negotiating, jockeying
- POWER
PF Insists Orgs are Coalitions
- Org should clear and consistent goal(s)
- established by person with authority
- articulate between structural and political.
- result can be confusing with multiplicity of goals
- many in conflict
Power
- Authority is just one power
- recognizes people
- recognizes resources
- forces groups to articulate need and to mobilize
- produces reality
- players = authority + partisans
- to those with info and expertise
- who does rewarding has power
- coersive
- alliances and networks
- Access and control of agendas
- Control of meaning and symbols
- Personal power
Conflict
- not a problem as much as something is amiss
- not to be resolved as much as to form strategy and tactic
- has benefits and costs
- natural and inevitable
- challenges status quo
- encourages new ideas and approaches
- Horizontal: between groups, depts
- Vertical: between levels
- Cultural: groups with diff values, traditions, beliefs.
Imported
Summary
- Managers should be "constructive" politicians.
- political frame offers different perspectives
Skills of Political Manager
- Set Agendas
- sets goals and schedules
- statements of interests and direction
- provide a vision and strategy for achieving vision
- provide direction while tending to needs of stakeholders
- while gathering plant too.
- a vision without a strategy is an illusion
- not automatic
- find order amid chaos
- move with speed and focus
- Mapping the Political Terrain
- know where explosives are
- channels of informal communications
- id principal agents of influence
- possibility of internal and external mobilization
- anticipate strategies of others
- draw it up on paper
- Networking and Building Coalitions
- Id relevant relationships
- Assess who might resist, why and how strongly
- develop relationships with opponents to facilitate
communications
- When 3 fails be forceful or subtle
- No strategy will work without power base
- Find friends, cheerleaders
- "horse trading", negotiating
- Bargaining and Negotiation
- bargaining is central to decision making
- Creating Value vs Claiming Value
- Creative = be inventive and cooperative for win-win
- Claiming = be forceful, to achieve win-lose
- Positional bargianing means you start at a place and give
concessions
- Principled bargaining: emphasizes creating not claiming
1. separate people from problem
2. focus on intersts, not positions
3. invent options for mutual gain
4. insist on objective criteria: standards of fairness
Morality
- Individuals empower self through understanding
- Bureaucrcies leave indiv feeling vulnerable, powerless,
helpless
- promote empowerment
- build support
- adversaries are both difficult and interesting
- Let them go
- tell them your vision
- state your best understanding of their position
- Id your own contribution
- What you plan to do
- appeal to higher order: morals, ethics
- What is ethical
- following rules that are understood and accepted?
- comfortable discussing and defending your action?
- Would you want someone to do it to you?
- What if everyone acted that way?
- Are there more ethical ways?
- Moral judgement:
- Mutuality
- Generality
- Caring
Arenas
- conflicts as well as shared interests
- Bottom-Up Pol action
- Unions
- civil rights movement
- Political Barriers to Control from the Top
- Central admin institutes
- Workers are surprised, not in process
- Lesson is to involve community
Agents
- Agents of change in larger ecosystem
- All orgs have power
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Symbolic Frame
Organizations reek of symbolism from the edifices they work in to
their mascots, colors, and products. That some company names
have become words, ie xerox, scotch tape, coke, attest to the
power of symbolism.
- Meaning, belief, and faith are central to symbolism
- not what happened but what it means
- how people interpret
- life is ambiguous
- symbols are created to eliminate confusion, ambiguity
- To provide direction, and anchor hope and faith
- They form culture tapestry, myths, rituals, ceremonies, and
stories.
- sees life as more fluid than linear
- embody and express culture
- symbols help find meaning in chaos, give clarity in
confusion, predictability in mystery
- myths, fairy tales, stories provide explanations
- rituals and ceremonies give heritage
- Metaphor, humor, and play loosen up and provide depth to
situation.
- MYTHS: Provide stories behind the story. They can blind us to
new info and learning opportunities. Myths are not authority.
They can keep us sane. All orgs rely on myths or sagas. Myths
create internal cohesion, sense of direction, confidence.
- STORIES & FAIRY TALES: They convey info, morals, values.
- RITUAL: Gives structure and meaning to daily life. Morning
Coffee. Used to create order, clarity, and predictability.
Intiate newcomers.
- CEREMONY: Grander than Ritual, more elaborate, less frequent.
They punctuate special events.
- METAPHOR, HUMOR, & PLAY show "as if" quality of symbols.
Metaphor: Cook says he is a professional, an artist, a business
person and a worker. Humor allows for loosening of tension.
- Organizations are Cultures
- Meetings attract people, problems and solutions
- An org without a plan is rudderless, short-sighted, and
reactive.
- Plans are symbols
- Plans become games
- Plans become excuses for interaction
- Plans become advertisements
- Evaluations are a ritual to appease the natives.
- Evaluation is high drama and symbolizes success or failure.
- Power is inherently ambiguous
- Orgs are judged primarily by appearance or symbols
Leading Principles
- How one becomes a member is important
- done by ritual, applying, interviewing etc
- Diversity gives competitive edge
- Example, not command, holds team together
- Specialized Language fosters cohesion and commitment
- Stories record History and Give Group Identity
- Humor and Play Reduce Tension and Encourage Creativity
- Informal players contribute disproportionately to Formal
Roles
- Soul is the Secret of success
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Integrating Frames
Table 15.1
Hypertext
- Simultaneous events
- Multiple Realities
- Matching Frame to Situation
Choosing A Frame
Reframing in Action
Essence of reframing is examining the same situation from
multiple vantage points to develop holistic picture. Each Frame
provides advantages, but also blind spots.
- Structure: ignores everything outside jurisdiction, rules,
policies, org charts. Does this mean schools should be
concerned with things in the home etc? Reliance on structure
negates other frames influence.
- Human Resources: can cling to romanticized view of human
nature. Not all are looking for growth and collaboration.
- Politics: clinging can create cynicism and mistrust. Often
misunderstood to be amoral, scheming, and unconcerned about the
common good.
- Symbolic: can be mere fluff or camoflage
Pages 282-293 provide a great look at how to utilize the
frames in action. Cindy Marshall in new position and how she
could handle given situations to her advantage/disadvantage.
Leadership
- Leadership has great reverence.
- Not tangible
- It exists only in the relationships and in the imagination
and perceptions of the engaged parties.
- We expect leaders to persuade or inspire not coerce
- We expect leaders to produce cooperative efforts
- Obedience to leaders is voluntary not forced
- Authority is often an impediment to leadership
- Leaders make things happen and things make leaders happen.
- Context determines what to do
- Leaders are not independent actors
- Leadership is a sutble process of mutual influence fusing
thought, feeling, and action to produce cooperative effort in the
service of purposes and values of both the leader and the
led.
- Single frame leaders fail!
- Good leaders have vision, strength, commitment and are
situational (they adapt).
- They set standards, create focus and direction, ability to
communicate vision, doing work well, inspire trust and build
relationships, honesty.
- Leadership varies with the situation.
Reframing Leadership
See Chart
- Structural Leaders:
- do their homework
- rethink the relationship of structure, strategy, and
environment
- focus on implementation
- experiment, evaluate, adapt
- Human Resource Leaders:
- believe in people and communicate their belief
- visible and accessible
- empower others
- Political Leaders:
- clarify what they want and what they can get
- assess the distribution of power and interests
- build linkages to key stakeholders
- persuade first, negotiate second, coerce when necessary
- Symbolic Leaders:
- use symbols to capture attention
- frame experience
- discover and communicate vision
- tell stories, See Gettysburg Address
Reframing Change
- Hopeful beginnings, turbulent middle, and a discouraging
ending
- Change rationally conceived traditionally fail
- Restructuring, Recruiting, and Retraining are simultaneous
actions to effective Reframing
- Retraining is crucial esp when new technology comes in
- Veterans become neophytes
- In realignment structure provides clarity, predictablity, and
security.
- Change creates conflict
- As change emerges camps form: supporters, opponents, fence-sitters
- Often status quo prevails and change agents lose
- Arenas provide rules, referees, and spectators
- Successful change requires an ability to frame issues, build
coalitions, and establish arenas
- Ritual is essential in change
Soul
- The Factory: Excellence and Authorship
- The Family: Caring and Love
- The Jungle: Justice and Power
- The Temple: Faith and Significance
Chapter 20 pages 354-376 provides a great scenario of using
the Frames in action. New Principal walks into problems and
uses frames to solve them.
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