tvOS adDidProgressToTime not triggered majority of the time

[Azman Muhammad]

Hello,

We recently noticed that the delegate method

func adsManager(_ adsManager: IMAAdsManager, adDidProgressToTime mediaTime: TimeInterval, totalTime: TimeInterval)

is no longer being triggered on our tvOS project.

We use this callback to display an ad progress counter for users while an ad is playing.

All other methods from IMAAdsManagerDelegate — such as
adsManagerDidRequestContentPause, adsManagerDidRequestContentResume,
adsManager(_:didReceive:), and adsManager(_:didReceive:error:) —
are still being called normally.

We're using Google Interactive Media Ads SDK for tvOS v4.14.1 (Updated to latest version v4.16.0)
(https://github.com/googleads/swift-package-manager-google-interactive-media-ads-tvos).

At this point, the behavior is:

• ~90% of the time, adDidProgressToTime is not called at all, so our countdown UI never appears.

• ~10% of the time, the callback works perfectly and the countdown displays as expected — with no code changes in between.

Has anyone else encountered this on tvOS, or is this a known regression or behavior change in 4.14.1?
Any insights or workarounds would be greatly appreciated.

Thanks!
Azman

[IMA SDK]

Hi Azman,

Thank you for contacting IMA SDK support team.

I have tested versions 4.14.1 and 4.16.0 using our sample application, and the countdown timer is displaying as expected on my end. Generally, if the VAST tag contains a skippable linear ad, the IMA countdown UI should appear automatically.

Since you mentioned the issue occurs about 90% of the time without any code changes, it sounds like there might be a specific factor in the implementation or the VAST tag causing this inconsistency.

To help us narrow this down, could you please:

• Confirm if you can reproduce this behavior in our Google sample application.

• Share the specific VAST tag you are using.

• Provide your sample project.

These details will help us investigate the root cause effectively.

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Thanks,
 

IMA SDK Team

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[2025-11-20 22:18:20Z GMT] This message is in relation to case "ref:!00D1U01174p.!500Ht01vU7EY:ref" (ADR-00345573)