Vast <Error> "No ads" response

[Gareth Perry]

Hello,

Just resurrecting this issue from 2016 which still seems to be unsupported:

Original message:

___________________________________

"The VAST <Error> element is optional but if included, the video player must send a request to the URI provided when the VAST response returns an empty InLine response after a chain of one or more wrapper ads"

http://www.iab.net/media/file/VASTv3.0.pdf (page 56).

Does IMA3 SDK supports this?

I have tested an empty VAST ad tag and am not seeing the error URL being sent.

The adTag i'm using looks like this(The actual URI is in my VAST is real, this is just for example) :

<VAST version="3.0">

<Error>

<![CDATA[https://myErrorUrlHere]]>

</Error>

</VAST>

_________________________________________________


We are using VAST 4.0 and per the documentation:

https://iabtechlab.com/wp-content/uploads/2016/05/VAST4.0_Updated_April_2016.pdf
(Please see 3.2.1)

We would expect a response similar to the one below to call the Error URL:
<VAST version="4.0">
    <Error> <![CDATA[http://adserver.com/noad.gif]>
    </Error>
</VAST>

Is there a reason this is not currently supported and is there any plans to support it in the future?

Thanks,

Gareth

[Radioplayer Technik Deutschland]

Hello and +1!

Our use case is ad playout for an HTML5-based radio player used by thousands of radio stations internationally. This feature is important to us, because it allows tracking missed opportunities of presenting ads to users (c.f. VAST standard: "Used to report a no-ad response. (...) The VAST <Error> element is optional but if included, the video player must use the URI provided to notify the server that no ad was returned. Multiple elements may be provided to notify multiple parties of the no-ad response.", emphasis mine, https://iabtechlab.com/wp-content/uploads/2016/05/VAST4.0_Updated_April_2016.pdf, p.30)

Best regards
Tobias

[IMA SDK]

Hello Gareth and Tobias,

 

Thank you for reaching out to us.

 

I'm afraid that VAST 3.0 and 4.0 are still not yet fully supported in IMA SDK as you can see here in this documentation of support and compatibility. Rest assured that once more information comes up with regards to support for this, it will be publicly announced for everyone to know. You may want to keep an eye on our blog for future updates.

Regards,

Michael Angelo Legaspi IMA SDK Team

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[Radioplayer Technik Deutschland]

Hello Michael,

thank you for the information!

Is support for this exact feature of the VAST 4.0 standard on your roadmap? If yes, can you give an estimated date for a release including it?

Best regards
Tobias

[IMA SDK]

Hello Tobias,

 

Thank you for responding back to us.

 

I'm afraid we cannot give an estimated date for release for any future updates as any of this are subject to change until official release. Our team recommend to follow our blog as all big future updates such as this one will be surely included there if it comes up on the roadmap for everyone to be notified.

Regards,