Invalid IMA Adapter tags

[Param Bhatia]

Hi, 

I was working with a Publisher wherein we noticed that VAST IMA Adapter tags gives VAST 901 while testing in all the Video player's. The first tag is the regular tag for IMA SDK compatible players, the second one is the wrapped one.The second one doesn't work on Google VAST inspector (nor in any other VPAID compliant player). Please find here an example:

• Working Direct SDK Tag (Video Suite Inspector link):
  https://pubads.g.doubleclick.net/gampad/ads?iu=/211003152/Test_Campaign&description_url=https%3A%2F%2Fapi.viralize.io&env=vp&impl=s&correlator=&tfcd=0&npa=0&gdfp_req=1&output=vast&sz=400x300&unviewed_position_start=1
  
  
• Non-Working IMA Adapter Tag (Video Suite Inspector link):
  https://tpc.googlesyndication.com/ima3vpaid?vad_format=linear&correlator=&adtagurl=https%3A%2F%2Fgoogleads.g.doubleclick.net%2Fpagead%2Fads%3Fsz%3D400x300%26description_url%3Dhttps%253A%252F%252Fapi.viralize.io%26vpos%3Dpreroll%26iu%3D%2F211003152%2FTest_Campaign%26env%3Dvp%26gdfp_req%3D1%26output%3Dvast%26tfcd%3D0%26npa%3D0%26vpmute%3D0%26vpa%3D0%26type%3Djs%26unviewed_position_start%3D1

I've following questions for you:

1. Looking at the Network debugger of Chrome, seems like the adapter does a call to the url pointed by the adtagurl parameter, but that url is a bad url. Can you please confirm whether this is a Bug?
   
   
2. Is it intended behavior for IMA Adpater tags to throw VAST 901 while testing it in VI as VI already has IMA SDK embedded within it and so adapter tag is gives 901 as described in this Help Center article? If Yes, can you recommend a Video player to Test as we get this error in all the Player we have tested so far including JW Player.  
   

It will be great if anyone can offer their insights here as we are stuck at this since quite a long time.

Regards, 

Param

[ima-sdk-adv...@google.com]

Hi Param,

Our team does not recommend using Adapter tags within the IMA SDK. The adapter spins up it's own implementation of IMA, which is redundant and has been known to cause the 901 errors that you're seeing. You should move forward with the Direct SDK Tag.

The Publisher Support documentation also mentions this as as solution (link):

• An Ad Exchange "IMA Adapter" tag is used with the IMA SDK, and a VPAID ad is returned (the "Direct SDK" tag should be used)

Regards,

Chris Feldman
IMA SDK Team 

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[Param Bhatia]

Thanks a lot, Chris. 

Can you help me with an online Video player to test the IMA adapter tags? or even instructions to setup an environment without IMA SDK would be helpful. I need to provide them with a testing environment where the adapter Tags doesn't throw 901 error.

Regards,   

[ima-sdk-adv...@google.com]

Hi Param,

I'm not able to provide support for any environments without the IMA SDK. I'm also unable to provide a test setup for IMA Adapter tags.

Regards,

Chris Feldman

IMA SDK Team