Hello Ravi,
Michael here from IMA SDK Team. Thank you for reaching out to us.
If you want to play 3 video ads in one content video, best way to do this is have your VAST Tag configured with a pre-roll, mid-roll and post-roll from your Ad Tag provider. We do have sample vast tags that you may check here. On the other hand, should you opt for multiple request, kindly check our documentation guide for Handling multiple ad requests with UserContext and let us know should it help to your use case. Additionally, we also do have sample implementation for manual ad playback and custom ad playback.
As a side note, more information for SDK Architecture and lifecycle can be found here.
Regards,
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