Taken from our VAST Errors Guide:
This fatal error can be caused when no ads are returned in a VAST response after one or more wrappers. This also includes empty VAST responses from video fallback.
When working with third-party networks, the fill-rate can be less than 100%. If so, this is an expected error. For example, if the third-party expects to fill 60% of the time, you should expect 40% errors.
Publisher | Ensure that the error rate is in line with the fill-rate of the third-party network. Video fallback may be helpful to avoid losing impressions. |
Buyer | Ensure that bids are not being returned with an empty VAST response, and that empty responses are not being returned by the advertiser or agency hosting the creative. |
This fatal error can be caused by any VPAID error, which could be any of the following:
Publisher | Ensure that any VPAID creative requests are supported for devices and players. You can use video creative profiles to control which creatives are eligible to serve. |
Buyer | Ensure that any VAST responses that return HTML5 VPAID wrappers from IAS/DV/MOAT include an MP4 asset, and that the wrapper is not aborting playback. Also, ensure that you don't bid on impressions without a determined advertiser or buyer, or attempt to initiate a client-side resale. |
|
||||||