Active View Measurement

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Jul 7, 2021, 3:29:06 AM7/7/21

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Hi,

Does Active View Measurement work for Mobile Apps as well via IMA SDK?

Regards,

Wicky

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Jul 7, 2021, 5:56:29 AM7/7/21

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Hi there,

Thank you for reaching out to us.

Yes Active View Measurement is supported by IMA mobile SDK. IMA uses Active View reporting to measure the viewability of ads.

For more information on how active view measurement works with the IMA SDK, you may check this documentation.

Regards,

Michael Angelo Legaspi
IMA SDK Team