HTML5 IMA changed ad_type in ad tag URL

[Martin Pham]

Hi there,

We're having some trouble with HTML5 IMA SDK

1. Which SDK are you using (Android, iOS, HTML5, Flash)? HTML5
2. What ad tag are you using in your request? https://googleads.g.doubleclick.net/pagead/ads?client=ca-video-pub-5614695549775797&slotname=7829966240&ad_type=video_text_image&description_url=http%3A%2F%2Fus.m.24h.com.vn&max_ad_duration=60000&videoad_start_delay=0&ambient=1
3. Are you able to reproduce this issue using your ad tag in the sample app (Android, iOS) or the Video Suite Inspector (HTML5, Flash)? No - 

   http://us.m.24h.com.vn/bong-da/bo-dao-nha-thuy-dien-ronaldo-va-so-dien-o-que-nha-c48a863713.html

4. What steps must we take to reproduce your issue?
1. Open above link
2. Click Play
3. See ads

The problem we have is: seems IMA changed something our ad tag URL, especially the parameter ad_type

Here is what we inspected so far:

- We request ads with ad tag to IMA

https://googleads.g.doubleclick.net/pagead/ads?client=ca-video-pub-5614695549775797&slotname=7829966240&ad_type=video_text_image&description_url=http%3A%2F%2Fus.m.24h.com.vn&max_ad_duration=60000&videoad_start_delay=0&ambient=1

- IMA sends this request to ads server

https://googleads.g.doubleclick.net/pagead/ads?sdkv=h.3.164.0&sdki=3c0d&video_product_type=0&correlator=3101226834065454&client=ca-video-pub-5614695549775797&url=http%3A%2F%2Fus.m.24h.com.vn%2Fbong-da%2Fzidane-cai-to-hang-cong-can-loai-ronaldo-tim-cong-thuc-moi-c48a865545.html&adk=2299280241&num_ads=3&channel&output=xml_vast3&sz=349x251&adsafe=high&hl=en&slotname=7829966240&ea=0&image_size&ad_type=video_text&eid=41351075&u_tz=420&u_his=4&u_java=false&u_h=640&u_w=360&u_ah=640&u_aw=360&u_cd=32&u_nplug=0&u_nmime=0&dt=1491387677480&unviewed_position_start=1&videoad_start_delay=0&osd=2&frm=1&sdr=1&video_format=43&t_pyv=allow&min_ad_duration=0&max_ad_duration=66000&ca_type=image&description_url=http%3A%2F%2Fus.m.24h.com.vn&ref=http%3A%2F%2Fus.m.24h.com.vn%2Fajax%2Fbox_player_video_by_url%2Findex%2F48%2F5%2F%2F345%3Furl_video%3Dhttp%3A%2F%2Fimage.24h.com.vn%2Fupload%2F2-2017%2Fvideoclip%2F2017-04-02%2Fcd_nivea_tbn-1491149375-real_alaves01.mp4%2Chttp%3A%2F%2Fvideo.24h.com.vn%2Fupload%2F2-2017%2Fvideoclip%2F2017-04-02%2Fcd_nivea_tbn-1491149375-real_alaves02.mp4%26id_div_video%3Diframe_video_player8655450%26count_video%3D1%26stt%3D0%26is_box_video_chon_loc%3D0%26p_is_ballball_7_ngay%3D0%26p_is_ballball_all%3D0%26region%3D%26p_url_now%3D%2Fbong-da%2Fzidane-cai-to-hang-cong-can-loai-ronaldo-tim-cong-thuc-moi-c48a865545.html%26p_ngay_tao_news%3D2017-04-04%26p_is_bai_tuong_thuat%3D0%26p_ga_load_trang%3D0%26time%3D1491387023512&ged=ve4_td33_tt32_pd146_la1000_er941.4.1091.304_vi697.0.1261.360_vp100_eb24299

As highlighted, you can see the ad_type was changed from video_text_image to video_text.

It's so weird, because we tested in different location, different network, different OS, and it gave us different ad_type.

In Italy, we tested, and IMA gave us ad_type=skippablevideo_text_image for Android 6 / iOS 10

In Vietnam, we tested, and IMA gave us ad_type=skippablevideo_text for iOS 10, ad_type=video_text for Android 6

It seems very bad for us, because it happens recently (we don't have any change), and cause our Adsense revenue went much worse.

Could you please take a look at it, and give us some suggestion?

Thank you very much.

Regards

Martin