Hello Arun,
Michael here from IMA SDK Team. Thank you for reaching out to us.
Currently, we have limited support for modifying the default ad ui elements, such as showing/hiding the AD ATTRIBUTION and AD COUNTDOWN TIMER. With regards to repositioning the elements, such as moving the skip ads button or the learn more button, or redefining the design as it is, I'm afraid that this is not supported. It is possible that they (the one you checked) are implementing their own custom design, hence it shows differently from what is our default Ad UI. You may also do so, by providing your own logic, and using this custom ad countdown timer sample as your reference for your custom implementation.
Regards,
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Hello Arun,
Thank you for getting back to us. There is still no support in modifying the default ad ui elements by the SDK. However, I believe what you see in other apps are their developer's own attempt in creating their own ad ui element instead. This is possible like how this guide shows how to create your own ad countdown timer. But this kind of outside developments are something we cannot support as it is not done by our own team. So, any misbehaviors that this modifications will lead to, would be possibly best resolved by their own developers.
Let us know should you have further concern.
Regards,