Hello Rahul,
Michael here from IMA SDK support team. Thank you for reaching out to us.
Marko is correct, IMA SDK is different from Google AdMob. AdMob is just another SDK on how you can deliver ads. However, we do not support that product ourselves, so should you need further information on that we would recommend posting your concern to AdMob community forum.
Moving forward to your question of where you can fetch ads, correct me if I am but I believe what you are trying to say here is where exactly you can create the ads is that correct? If so, the answer would be from your ad server. One possible option is through Ad Manager, and should you choose this option, you may follow the guide here for generating video and audio tags. Should you need further assistance on that, you may reach out to publisher-support team.
@Marko, thank you for sharing your ideas in this forum, we appreciate helping out each other in this community forum.
Let us know should you have further queries.
Regards,
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