More Starts (Video) than Impressions on DV360 for a Publisher using Google IMA SDK

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Frédérick “fredvincens” VINCENS

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Sep 12, 2022, 5:41:24 AM9/12/22

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Hi,

We have a buyer who sent us a report of a campaign on DV360 where there are more Starts (Video) than Impressions, which is not normal knowing that the publisher uses the Google IMA SDK. What could be the reason?

thanks in advance,

start_impression_dv360.png

IMA SDK

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Sep 12, 2022, 2:12:09 PM9/12/22

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Hi Frederick,

If you see a greater than 25% difference between your total code served count and ad impressions, it's likely due to the creative render rate. This can be caused by user, site, or player latency or crashes, users leaving the page before the player has a chance to play the ad, or request prefetching. Checking at your screenshot, I could see that the gaps between your Starts (video) and impression is still acceptable.

Regards,

Teejay Wennie
IMA SDK Team