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Dear All,
It will be immense help if the soft copy of the following book title is shared for academic research purpose: Applied Consumer Psychology: How to Use Psychological Insights in Marketing by G J Harvey (Kogan Page)
Thank you in advance for your support. Kind regards,
--
Atanu Ganguly
(MCOM, ICWA(Inter), MLISc, CBSE-UGC NET) Assistant Librarian Calcutta Business School
(A Unit of Shikshayatan Foundation) Bishnupur, 24 Parganas (South)