Resume: Communications Manager

[Michael L. Schwarz (via JobCenter)]

Name: Michael L. Schwarz
Company: (none specified)
E-mail: mls...@aol.com
Phone: 616-530-8567
Location: Open

MICHAEL L. SCHWARZ
1751 Glenvale Drive
Wyoming, Michigan 49509
616/530-8567
mls...@aol.com

BACKGROUND SUMMARY

A degreed Communications professional with extensive experience managing and
producing creative solutions to customer's business challenges. Strengths
include: marketing and employee communications, project administration,
account management, budgeting, repeatedly delivering customer satisfaction.
Expertise in: writing, interactive media, planning and staging of high
visibility events and all aspects of video production.

PROFESSIONAL EXPERIENCE

Communications Consultant, Grand Rapids, Michigan 1995 - Present
Principal
Independent contractor providing project management and creative services.
Review and analyze client requirements, then design, develop and implement
communications plans, programs and activities. Clients include: The
Wordsmiths, Steelcase Inc., Creative Ink, Corp., Armstrong International.

- Produced electronic presentations: Briefing for company executives on
business use of Internet & Intranet; Strategic business plan for new
venture;
Product launch at trade show.
- Designed communication requirements for employees and external dealer
audience affected by SAP financial systems re-engineering project,
including writing
weekly newsletter.

Northrop Corporation, Los Angeles, California 1993-1994
Manager, Visual Communications Center
Provided all A/V support, managed major live events and produced all video
communications for corporation. Led consolidation of four audiovisual groups
resulting in one Center of Excellence for the entire corporation. Managed
staff of 23.

- Managed and produced all communications support for delivery ceremony of
first operational B-2 Stealth Bomber to U.S. Air Force, including: event
planning and logistics, on-site editing of newsclip, live satellite
broadcast of event
to stations in Los Angeles, media press conference, and interactive
teleconference between
Northrop CEO and TV stations across the country.

Northrop Aircraft Division, Los Angeles, California 1986-1993
Manager, AudioVisual Communications
Managed staff of 16 with operating budget in excess of $2.5M. Produced
internal/external programs: marketing programs and exhibits, employee
communications, Corporate Public Information video news releases, executive
communications. Provided guidance, direction and creative services as
internal consultant for trade shows, employee recognition events, new
technology applications and annual strategic marketing communications plans.

- Created and executed complete photographic and video communications plan
for new aircraft (YF-23) in the USAF ATF fighter competition. Produced
all YF-23
video marketing communications and live events, from rollout through
proposal
delivery. Responsibilities included: strategic planning, creative
design, concept
development, budgeting, staffing and distribution.

AudioVisual Production Manager 1983-1986
Directed day-to-day operations of broadcast quality television production
facility. Duties included: production planning, scheduling, budgeting,
capital asset planning and staffing. Managed a production staff of eight and
a $2M facility.

- Supervised design and implementation of Video Conferencing Network

AudioVisual Producer/Writer/Director 1980-1983
Produced a variety of television programs. Duties included: budgeting,
research, script writing, producing and directing.

- Designed and produced an interactive videodisc project used as F-20
aircraft marketing device.
- Provided full support for worldwide tour of F-20 cockpit demonstrator,
including: exhibit design, logistics management, on-site marketing
demonstrations for military and governmental officials at major
international air shows.

Northrop Worldwide Aircraft Services, Inc., San Antonio, Texas 1976-1980
Media Designer
Produced instructional television programs supporting academic and technical
training program of foreign nationals in association with USAF.

EDUCATION
BFA, Radio-TV-Film, Texas Christian University, Fort Worth, Texas

PROFESSIONAL ORGANIZATIONS
International Television Association (ITVA):
Member, Board of Directors, 1987-1990
Chairman, Board of Directors, 1988-1989
International President, 1986-1987
Regional Vice President, 1982-1984

ITVA Educational and Research Foundation:
President, 1990-1992
Member, Board of Trustees, 1989-1993

International Association of Business Communicators, Member

AWARDS

Regional

ITVA Los Angeles/Orange County Silver Angel:
The Blue Angels Moody Blues Music Video, 1992
The Videodisc Feasibility Study, 1982
ITVA Los Angeles/Orange County, Golden Angel:
A New Legacy, 1994
YF-23 DEM/VAL Flight Test Summary, 1991
ITVA Los Angeles/Orange County Critic's Choice Best of Show Award:
YF-23 DEM/VAL Flight Test Summary, 1991

International

ITVA Golden Reel of Excellence: (Interactive Videodisc)
F-20 Cockpit Demonstrator, 1984
Simulated Aircraft Maintenance Trainer, 1983
ITVA Golden Reel of Excellence - Special Achievement:
Innovative Applications - Interactive Video
F-20 Cockpit Demonstrator, 1984

PUBLICATIONS

International TV News, President's Corner (Monthly Column), 1986-87
International Television, Making a Videodisc Pre-Master, 1985
International Television, Basic Editing, 1984
International Television, Selecting Interactive Video Hardware, 1983
The Interactive Video Handbook, Knowledge Industry Publications,
White Plains, NY, 1982
Educational and Industrial Television, Interactive Video Program Design for
Corporate Training, 1980


PRESENTATIONS

ITVA International Conference
Los Angeles "CorporateSpeak: A Survival Plan", 1994
Phoenix, "CorporateSpeak: A Survival Plan", 1993
Las Vegas, "Interactive Video", 1984
Toronto, "F-20 Cockpit Demonstrator, a Case Study", 1983
Dallas, "Designing Interactive Video Programs", 1982
Las Vegas, "Designing Interactive Video Programs", 1980
Middle Tennessee State University Educational Symposium,
Keynote Speaker, "The Politics of Corporate Television", 1992
Ball State University Student Convention,
Keynote Speaker, "Careers in Corporate Video", 1986
ITVA European Congress, Cologne, Germany, "Interactive Video", 1986
ITVA London Meeting, "Producing VideoDiscs", 1986
ITVA Regional Conference, Chicago,
Keynote Speaker, "What's Wrong with Corporate Video", 1986
FotoKino, Cannes, France, "Interactive Video Programs", 1985

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