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By : Jean-Marie Floch
Book Synopsis :
Semiotics, or the study of signs, plays an increasingly important role within marketing as a guide to psychological and social aspects of communication. Jean-Marie Floch provides an introduction to the potential offered by a semiotic approach to a variety of marketing and communication problems or situations. Key semiotic concepts and principles are gradually introduced using real life studies..
Book Detail :
Tittle : Semiotics, Marketing and Communication: Beneath the Signs, the Strategies
Author : Jean-Marie Floch
Pages : 225 pages
Publisher : Palgrave Macmillan
Language :
ISBN-10 : 033376014X
ISBN-13 : 9780333760147
Supporting format: PDF, EPUB, Kindle, Audio, MOBI, HTML, RTF, TXT, etc.
Supporting : PC, Android, Apple, Ipad, Iphone, etc.
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