Integrating Social Media

[Jay Collier]

I think this topic deserves its own thread for a couple of reasons.

First, I am using 6 or 7 different social media and publishing
services for this project, and it feels like spaghetti trying to tie
them together.

Second, Dan Forbush has started a discussion of social media in higher
education <http://tinyurl.com/5tz87p>, and the CUWebD group is Ning is
looking at this, too <http://tinyurl.com/5kr3qb>.

So, here is a place to post ideas, conversations, and links to content
that talks about how social networks can be integrated.

[Jay Collier]

From Digital Web: Integrating Social Media into a Web Content Strategy
<http://www.digital-web.com/articles/
social_media_to_web_content_strategy/>

"You might know your Facebook from your Odeo, but most companies
couldn't give a Flickr about social media. How do we let them know
the opportunities that a Web 2.0 world can hold for them? Britt
Parrott explains how to develop a coherent and buzzword-free web
content strategy."

[Jim Hart]

This article makes sense. It says to focus on the needs/outcomes/
gains, not on the tools.