IHE World Summit - Marketing

[Jürgen Brandstätter]

Dear MarCom colleagues,

 

since I have connected you I have not seen any further communication. It’s already very late and we still have a lot to do.

 

I have received the following email from Michael Strübin (MedTech Europe), who looked at our current marketing from an outsider perspective and sees a huge potential for improvement.

 

He mentioned the following points:

 

1.      Why don't you work with supporting organizations that get a free ticket and advertise the Summit?

a.      I think there is a lot of willingness (MedTech Europe would do that immediately for example), but you have to create a structure for this. It's almost too late now.

2.      Registration: You have a government rate of 390 EUR? You won't get NO from the commission: they don't pay.

3.      There is no NGO / nonprofit rate? Then people don't come (patients, doctors, stakeholders etc.). It would be even better ...

a.      (HIMSS for example offers the HIMSS member rate for HIMSS events also for members of supporting organizations.)

4.      Why are there no media partners? Politico, ehealthnews.eu, e-health-com, or, low hanging fruit, HIMSS? If you only use IHE channels for marketing, then you only get the IHE community.

 

To the points:

 

·        Ad 1) There was a concept approved for that – what’s the status in this? We need to go out with that asap

·        Ad 2) Do you agree that the gov rate is too high? If yes, what shall we do?

·        Ad 3) Shall we introduce such a NGO rate?

·        Ad 4) Media Partners: WE NEED TO DO THAT!! Who is taking care on that?

 

Action items:

 

·        Jürgen/IHE EU MarCom: The Sponsoring Package will be finished next week. MedTech Europe has bought in already. COCIR is asked pending answer. Shall we ask HIMSS too? Other candidates (we need 4)?

·        Jürgen: A marketing package + mailing for National Deployment Committees will be finished next week latest. I will send out on IHE Int Board and IHE-EU SC mailing list

·        Jürgen: I take care on the finalization of the program, gather pics and bios of speakers and their registration

 

Request to IHE EU MarCom / IHE Int MarCom:

 

Urgent: Please could you send me over all links to Social Media Posts / Newsletters / etc. you have sent out on your channels so far ASAP – I need to include them in my mailing to the DCs. Many thanks!

 

Best,

Jürgen

 

 

 

Von: Jürgen Brandstätter
Gesendet: Donnerstag, 9. Jänner 2020 15:01
An: Esther Peelen <Esther...@gs1.nl> (Esther...@gs1.nl); Dante Claudio Reynoso
Cc: ihe-euro...@googlegroups.com; Chris Carr (cc...@ihe.net)
Betreff: IHE World Summit - Marketin

 

Hi,

 

please let me connect the IHE EU MarCom team with the IHE Int MarCom team (under the lead of Chris Carr).

 

Chris mentioned that they prepare an international “IHE News” letter for next week. In order to synchronize the two channels (EU and Int), kindly engage in the following:

 

@IHE-EU MarCom: please could you get in contact directly Chris and supply him with things he needs for sending out. For example, the links to our current social media posts (LinkedIn, Twitter) for him to re-tweet/re-post or other material he needs.

 

@Chris: Please ask the team whatever you need for. This is material I have:

 

WS website: https://connectathon.ihe-europe.net/IHE-World-Summit-Symposium

WS FTP (including some marketing material): ftp://ftp.ihe.net/GDC/World%20Summit/Events/2020%2C%20Brussels

 

Best,

Jürgen

 

 

 

 

Jürgen Brandstätter

(j.brand...@codewerk.at, juergen.br...@ihe-europe.net)

 

 

Member, IHE International Board

Co-chair, IHE Europe

Co-chair, IHE GDC, Pharmacy, Education

---------------------------------------------------------------------------------------------------------------

Director Standards Development, x-tention GmbH

CodeWerk Software Services and Development GmbH

Austria/Europe

 

 

[Diese E-Mail enthält vertrauliche und/oder rechtlich geschützte Informationen. Wenn Sie nicht der richtige Adressat sind oder diese E-Mail irrtümlich erhalten haben, informieren Sie bitte sofort den Absender und vernichten Sie diese Mail. Das unerlaubte Kopieren sowie die unbefugte Weitergabe dieser Mail ist nicht gestattet.

This e-mail may contain confidential and/or privileged information. If you are not the intended recipient (or have received this e-mail in error) please notify the sender immediately and destroy this e-mail. Any unauthorised copying, disclosure or distribution of the material in this e-mail is strictly forbidden.]

 

[cha...@interopehealth.com]

Jurgen,

 

On question 3, we have answered, but not in general terms.

Indeed, with the European Associations we gave them the IHE Intl Member Rate through a Promotion code.

We could apply it to all NGOs.

 

The EU Commission is an exception that shall change their attitude.  If we want to target two or three key EU Commission persons (in addition to the speaker) for free, that would be the best approach.

Other government need to contribute to their ehealth strategies and 390 Euros is fair.

 

My two cents.

 

Charles

 

From: ihe-euro...@googlegroups.com <ihe-euro...@googlegroups.com> On Behalf Of Jürgen Brandstätter
Sent: jeudi 16 janvier 2020 12:13
To: Esther...@gs1.nl; Dante Claudio Reynoso <c.re...@coroconsulting.it>; cc...@ihe.net
Cc: ihe-euro...@googlegroups.com; ihe-intl...@googlegroups.com
Subject: [IHE-Europe MarCom] IHE World Summit - Marketing
Importance: High

 

Dear MarCom colleagues,

 

since I have connected you I have not seen any further communication. It’s already very late and we still have a lot to do.

 

I have received the following email from Michael Strübin (MedTech Europe), who looked at our current marketing from an outsider perspective and sees a huge potential for improvement.

 

He mentioned the following points:

 

1. Why don't you work with supporting organizations that get a free ticket and advertise the Summit?

1. I think there is a lot of willingness (MedTech Europe would do that immediately for example), but you have to create a structure for this. It's almost too late now.

1. Registration: You have a government rate of 390 EUR? You won't get NO from the commission: they don't pay.

1. There is no NGO / nonprofit rate? Then people don't come (patients, doctors, stakeholders etc.). It would be even better ...

1. (HIMSS for example offers the HIMSS member rate for HIMSS events also for members of supporting organizations.)

--
You received this message because you are subscribed to the Google Groups "IHE-Europe-Marcom" group.
To unsubscribe from this group and stop receiving emails from it, send an email to ihe-europe-mar...@googlegroups.com.
To view this discussion on the web visit https://groups.google.com/d/msgid/ihe-europe-marcom/4A07FC80769F8D4E8CA1132AF5C0D2C9154E02%40CODDC00.codewerk.int.