IHE World Summit - Marketing flaws on international side
Jürgen Brandstätter
Dear IHE Intl. MarCom colleagues,
when working up this document I investigated some flaws in our international marketing:
1. There is no reference to the IHE World Summit anywhere on the ihe.net homepage
a. Requested action: Place logo, short description and link to event homepage on the ihe.net first page (right in between the first paragraph and “Become an IHE member …”)
b. It should be seen as first, when someone is opening the page
2. There are no postings on the IHE World Summit issued by IHE International, neither on LinkedIn, Twitter nor IHE News
a. Requested action: Issue IHE News, LinkedIn and Twitter articles dedicated to the summit
This has to come ASAP! It’s just 2 months left.
Please also use the IHE NA Connectathon for IHE World Summit marketing.
Could HIMSS perhaps help in the marketing of this event?
Thanks,
Jürgen
Von: ihe-euro...@googlegroups.com [mailto:ihe-euro...@googlegroups.com] Im Auftrag von Jürgen Brandstätter
Gesendet: Donnerstag, 16. Jänner 2020 14:15
An: ihe-euro...@googlegroups.com; ihe-intl...@googlegroups.com
Betreff: [IHE-Europe MarCom] IHE World Summit - Marketing Guide for National Deployment Committees (review)
Dear colleagues,
I have created a “Marketing Guide for National Deployment Committees” to be sent out to the National Deployment Committees, Partners, etc. to do some local marketing for the event.
See draft document here: https://docs.google.com/document/d/1TqU_BLFaJTwlDi6lXMnLv_maBooYDmaDj5bEcZJgMak/edit?usp=sharing
Please review/comment! This is supposed to be sent out on Monday, January 20th, 2020.
It will be sent out to the following lists:
· IHE Int Board
· IHE-EU SC/GA
· Domain Coordination Committee (DCC)
· Global Deployment Coordination Committee (GDC)
Best,
Jürgen
Jürgen Brandstätter
(j.brand...@codewerk.at, juergen.br...@ihe-europe.net)
Member, IHE International Board
Co-chair, IHE Europe
Co-chair, IHE GDC, Pharmacy, Education
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Director Standards Development, x-tention GmbH
CodeWerk Software Services and Development GmbH
Austria/Europe
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