FW: JD for Branding

[ALOKHA MENDENS]

Hi all

 

I have received this offer , would any of you be interest? Please let me know ASAP

 

 

 

 

Key Responsibilities: 

 

·            Assist in the planning, development and execution of Talent Branding / employer branding initiatives, contributing towards brand awareness and lead generation . Would include leveraging all mediums  -  Online, print , events and mobile .

·            Lead efforts for developing  collaterals (print collaterals, Videos, Audio-Visual, microsites) supporting the Talent  brand of Amazon, in India

·            Leverage understanding of the IT-ITeS industry in proactively suggesting campaigns and initiatives to support business requirements.

·            Develops workable implementation plans including realistic estimates for costs, times and resources required

·            Coordinating with teams for content development, messaging, and defining candidate  value proposition and getting approvals as required

·            Manage Success Metrics, Budgets and MIS/Reporting for these activities

·            Manage Agencies/vendor while aligning their efforts to the success of the Program

·            Manage stakeholders and leadership by understanding their POV’s and requirements and translating these into plans and deliverables, aligning with the overall Talent Brand  objective.

 

Knowledge and Skill Requirements:

 

·         Conceptual understanding  of Pr and Media relations

·         Strong understanding of online space – website development, SEO , digital platform . Basic knowledge of the mobile space.

·         Event management skills

·         Campus Strategy &  Management skills

·         Exposure to market research  - both quantitative and qualitative

·         Ability to develop message and suggest mediums of dissemination , backed by metrics

·         Exposure to below the line mediums and print medium (publications )

·         Understanding and ability to apply integrated marketing concepts, visual identity, brand strategy and positioning, and message development skills.

·         Project management skills.

·         Understanding of budget management and financial reporting.

·         Strong oral and written communications skills.

·         Ability to work independently with minimal supervision.

·         Ability to think out of the box

·         Strong attention to detail and excellent analytical skills

 

Experience: 3-6 years