World War III Black Gold Serial Key
Gema Shisila
COFFEE EXPERT: There is one coffee here that is probably the best coffee that I have ever tried. It's a coffee that you can put in an espresso or you can sell straight or…its beautiful…just unbelievable when you find something like this. It's Ethiopian Harar. It's absolutely fantastic.
TADESSE MESKELA [foreign language with subtitles]: Just pick one up. It says Belgium.
This is our coffee - Oromia Coffee Union. Its ready to go to Belgium now. It goes to Antwerp, Belgium. Isn't this one from Harar? I'm embarrassed by the quality of these sacks! Wherever I go I find that our sacks are not up to standard. Are they washed?
This is my coffee, let me show you. This is Sun Dried Harar - one of the best coffees in the world. There is no coffee which is as quality as this coffee. But we are getting a very low price.
The price has affected all the people involved in coffee trading.
If the price of coffee had been higher you can see all the machinists would be fully engaged in processing the coffee.
But nowadays there are only a few people engaged and, as you can see, there is a lot of coffee which is not loaded because people are waiting for a better market.
TADESSE MESKELA [English with subtitles]: Now we are heading to the coffee area of Kilenso Mokonisa which produces Sidamo type of coffee. All the coffee from this area goes to the western world for consumption. We export it to Europe and we export it to America and Australia from this co-operative. So, I'm visiting the farmers to see how they are planting and how they are managing their coffee fields.
FARMER [foreign language with subtitles]: Our problem is, when our coffee ripens and is ready for sale, a man comes to our farm and says to us, "I will take your coffee and pay you 0.75 birr ($0.08) for a kilo". There's no negotiation, one person decides to buy our coffee for 0.75 birr ($0.08). We have no up-to-date price information, and one person controls the market. When our coffee is ready, please take it at the right market price.
TADESSE MESKELA [foreign language with subtitles]: I want to say something about this. You know that your co-operative buys coffee from you and supplies to the union. The Union sells the coffee and gives the profit to the co-operative, and then the co-operative pays you dividends.
TADESSE MESKELA [foreign language with subtitles]: The union is ready to look for a better market, to sell the coffee for a better price and return to you the profit. So please do your best to supply quality washed coffee to your co-operative.
JOE O'NEILL: What you are watching- there is a centralized market place where buyers and sellers congregate to establish the price. Last year the notional value of all the coffee contracts that was traded is about $140 billion. Coffee is the second most actively traded commodity in the world market. A lot of contracts are based upon the price of the New York Board of Trade coffee contracts. The producer knows what he can expect for his coffee. The buyer knows what he is going to pay for his coffee because they don't establish the price - the price is being established here, and most people in the world who get involved in the coffee industry pay attention to this price every day.
JOE O'NEILL: So this screen just gives us an idea of what's going on everyday as it happens and this is the prices that we are reporting on. There are about 50,000 screens around the world that are getting our prices and they need to get them as they happen. Most of the major coffee companies in the world, if not all of them, use the futures market to offset a lot of the risks that they would normally have. So, if they establish a selling price for their coffee, well they need to make sure that they can buy coffee at a price that will make that selling price produce a profit.
So it's very important to all the major coffee companies around the world.
ROSA [foreign language with subtitles]: I'm proud of him. I thank God for giving him to me. He earned what he has got through relentless effort. He works day and night. He loves his farmers and defends their rights. He really loves the farmers. I'm happy because he does this. Why should the Ethiopian farmer toil in their bare feet? He wants them to afford a pair of shoes, to be well off. He asks why they still live in poverty when they're producing coffee. He is always pre-occupied with the farmers' poverty. He was planning to broaden his activities and God helped him get his dream job.
TADESSE MESKELA [English with subtitles]: My wife is interested in having cows to have milk for our family. I also like to have them because I used to take care of animals when I was very small. Until my age of 18, until I finished my high school and joined university. I used to help my family on the farms taking care of animals, farming, ploughing and digging and so on. So, I don't want to lose that spirit.
BARISTA (Italian with subtitles): Coffee is the first thing for Italians in the morning. Good morning - smile - coffee. Coffee gives you a head start to the day. Without it we are all miserable. Coffee depends on the Barista. Baristas should take more care of their coffee. It's very important. Very few Baristas know how to make proper coffee. Coffee is of fundamental importance because every coffee has its customer and every customer has their coffee. So it's very important. It seems easy to make a coffee until you actually get behind the bar and do it yourself. It's very important to take care over it. You have to have passion for the coffee, to nurture it. A macchiato for you.
TADESSE MESKELA [English with subtitles]: There are middlemen here. There are coffee collectors, coffee suppliers, coffee exporters who are bidding for the coffee. The coffee exporters are on the right side and this big volume on the other side are coffee suppliers who are bringing coffee from different coffee growing zones and regions in Ethiopia.
The big multinationals have offices here. For example, Taloca is buying for Kraft Food and Volcaf Speciality is buying for Nestle and also Starbucks. And there are also other big buyers in Europe like Dallmayr who is based in Germany, buying for different roasters around the world.
The auction price is mainly based on the New York 'C' market. If New York is down by 5 cents today, the coffee exporters are going to buy the coffee for 5 cents down today. Once the coffee is bought from here, the coffee buyers or the coffee exporters are going to unload the coffee at the warehouse and they process it and sell to their buyers abroad. And after that the buyer is going to distribute this coffee to roasters and the roasters are going to buy this coffee, and the roasters, again, roast the coffee and sell to retailers and cafes.
Coffee reaches the consumer after this end after 6 chains. We are cutting the chains like the
coffee suppliers, collectors, and also middlemen in between and we are eliminating these and directly linking the farmer through their own co-operative and through their union directly to the roaster. So about 60% of the chain is removed by working through co-operatives
ERNESTO ILLY: This is from Ethiopia. This is from the region called Yirgacheffe, Ethiopia, look here, Yirgacheffe. It's a very high area, beautiful mountains, and this may be the best region for Ethiopian coffee.
FABIANA POZAR [Italian with subtitles]: We buy our coffee from most of the countries that produce good quality coffee, but Arabica coffee, not Robusta coffee. We don't use Robusta coffee in our blend. The aroma is of inferior quality and has more caffeine. So we don't use it for our blend.
ERNESTO ILLY: We purchase a coffee that is special, a lot that you cannot exchange with any other lot, which is unique, so this is something that does not belong to the kind of negotiation that is made in New York. New York is commodity, we don't purchase commodity.
If the coffee is perfect, then really you have an intensity and a balance and a complexity of aroma that is wonderful. You have chocolate, you have flowers, you have fruits, you have honey, you have toast, you have all kind of complex aromas. The quality of a cup of coffee depends from the fifty bean that you need for preparing an espresso, seven gram of coffee means approximately fifty beans, so they must be all perfect, because if you have a bean that is not perfect, it is like making an omelette of fifty eggs with one rotten, you know what will be the result - the rotten will be dominant. The same is true for one defective bean in fifty.
TADESSE MESKELA [English with subtitles]: They are picking coffee. The workers here are getting 4 birr and 50 cents, which is less than half a dollar a day. They work 8 hours, a full 8 hours, and they are getting half a dollar a day. You can see how, they are very busy. They are working by their two hands picking poor quality coffees
COMPERE: Looks like this year's going to be our most exciting world barista championship yet. Thank you everyone for your interest and your support of the barista craft, that's yourselves, please give yourselves a round of applause.
WOMAN: Completely nervous, cold hands and, really nervous for her.
WOMAN: Thirty six doesn't sound like a lot but when you see the countries like Estonia and some of these third-world countries that have grown and participated now, it's wonderful. It's wonderful.
MAN: He's the world latte art champion as well, he finished second last year, he worked really hard this year to be ten times better than he was last year, and I think he's got it done, he's really doing a good job, and he's, you know, perfected his craft and he's really worked hard at it, really done a good job.
TADESSE MESKELA [English with subtitles]: These are the coffees which are sold to buyers and roasters around the world and roasted at their companies. These are the coffees which are roasted in the UK by Asda. These are the coffees which are roasted in Minneapolis by a company called Peace Coffee, and there are also a lot of coffees which are just sold around the world in these 5 years after the formation of our Union. Our main aim is to bring more money into the coffee growers' pocket. This is our general area and to improve the farmer's life.
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