Satya, you are starting to think in the right direction.
Let me give you an example. IIT, which is supposed to be full of "smart" people, have this really silly problem. Everybody rides a cycle and they just randomly park wherever they can, and its a huge nuisance. Every other path is blocked, and they even take over every shed - car, bike, everything, and it causes problems.
I tried this simple experiment of putting up a note asking people to not park cycles in pathways or in the sheds designated for cars. No response, and even worse, it always rains whenever i put up posters :)
I now have a poster up saying "Smart IITians know never to park cycles in car sheds, in front of it, or in pathway designated for humans. Wouldnt you agree?"
Call it emotional psychology, but the past three months have been amazing. so cycles parked where they arent meant to be.
Now, we are going to have to think of something like that. Nothing that involves confronting people - that will only lead to a fist fight. And something that can be scalable - i can print enough posters and put it all up during one night and life would be heaven :) You get what I am saying?
For example, to teach people to keep the lane, i'd even design a very serious looking sign board saying "Turning Right? Why are you then on the left?" :)
Things like that would;
a) be innovative, and might even make someone smile, and secondly its very friendly.
b) it is scalable. We can do this at night. I, for one, dont have time during the days, but if you ask me to spare a few hours to put such signs up, i'd be glad to help.
And that's the essence of this group, since most of us are working during the day.
I hope that will get some creative ideas flowing. Try to avoid visiting corporation offices, or meeting traffic polices - those poor guys who are paid some 6K, standing in the sweltering heat, and without insurance are overworked as it is.
Vijay