Re: Ads

[tkubaska]

It's easy to have ads expire and we do that now.

It' easy to have Publishers write articles (which can be newsflashes,
front page articles, Jobs articles, Events), and they do. If you want
people to buy (even a free ad), we need a structure of how that
purchase should look ... one or more categories; one or more products,
what options per product, size (text or real estate %). Also we should
include instructions on how the ad should be submitted ... gif/jpg/pdf/
text/html/doc/link to customer's site. I would even suggest that we
adjust rates depending on what customers submit. It's a lot more work
to set up an ad that comes in from Microsoft Publisher than from html,
for example.

However, all these options don't have to have different charges, but
we need to define what the options are and what we provide.

It's not possible for Publishers to place ads on the left/right
columns of the front page. This entails creating a "custom module"
which requires admin privilege.

BTW a newsflash is not the banner. I tried modifying the banner
without success. The newsflash is the random text that appears under
the bar labeled newsflash. The banner is the graphic on top that says
IEEE Oregon and theoretically one can stick an ad there, but I failed
in my attempt.
-ted


On Feb 19, 2009, at 9:36 AM, Jesse Inkpen wrote:

Since we don't have an excessive number of ads competing for our front
page of our website, I am fine leaving the charges for the website as
free for now to drum up some interest, but I still think people
requesting their free advertisement should go through the same process
to place the their ads as if they were paying. When we implement a
rate
chart, is there any way that we can have a dropdown for the time the
ad
will stay resident?

Regards, inkpen

-----Original Message-----
From: Ed Perkins [mailto:ed.pe...@verizon.net]
Sent: Thursday, February 19, 2009 9:22 AM
To: Ted Kubaska
Cc: Jesse Inkpen; Wagner Justin; Self
Subject: Re: Ads

Good points. Before Joomla the options were: we put the ad in the
Marketplace page, in the next BEEEP, and then we point it out in the
emails.

As you say, now we have Newsflash (banner?), front page of the site,
Ads

page, in the BEEEP, an article, and email.

I think the BEEEP (assuming we put out more issues - Allen seems to
be
losing interest) and in email notices are necessary since folks don't
check the site. The other options are good when you come to the site.
I'm not sure how much extra the are worth. We charge $100 for a 1-
month
ad now. Is the front page worth $150? $125? Is front page and
newsflash
worth $200? $150? Is there a way we can let ad posting be publishers
so
they can (we have right of review) put up the ads themselves? PSU can
do

this as I recall? We'd need a way for the ads to unpublish after
they
expire.

/ed

Edward G Perkins
e.pe...@ieee.org


Ted Kubaska wrote:
That policy statement is on the site and has been there for a while
under Ads. What we need is something more specific to our site as it
stands now. We have more options .... Jobs page, Ads page, Event
page,
newsflash, front page article, front page left or right column, Beeep,

real estate % .....

And then do we have customer pay for that online? Yesterday, Jesse was

not 100% sure. And if we do, then how do we structure the
category/products? I set up a prototype, but we felt yesterday we
should
unpublish it until we answered these questions. I don't think there
are
any technical issues any longer, but I need more specific policy
decisions before we can implement a solution.


-ted


On Feb 19, 2009, at 12:14 AM, Ed Perkins wrote:

We have an ad policy that was approved (revised) by the Excom a
couple
of years ago. It was on Kavi so we should have the text in our
oldfiles area someplace.

Here is the old (2007) policy.

/ed


Ted Kubaska wrote:
Jesse and I did a live test and it appeared to work. Used my card.
IEEE owes me two bucks. We saw the purchase recorded on the payflow
pro site.
The only product we have is that EMC Symposium. Jesse and I
discussed
putting an ad product on the site but the details of what the ad
product and it options are still need to be worked out. The
technicality of processing the credit card is solved I believe. What

is needed is an ad policy .... cost, duration of ad, options (like
should it be on sidebar, on the ad page, in the newsflash, etc.
There's limited space on the front page, but one of the thing we can

consider is using the same real estate for more than one ad and
having the ad randomly appear from a list of ads with each refresh.
In fact we could charge different rates for real estate that is 100%

owned vs. time-shared. We also require the customer to agree to
"terms and conditions" but the t&c file is empty.
Bottom line is ads are still free.
-ted
On Feb 18, 2009, at 10:28 AM, Ed Perkins wrote:
Hi Ted,

Is there some master list on the site of who we have paid ads from?
I saw the one from Susan so I put that in the email notice.
But I see others on the home page (Auxilium, Perman) that aren't
listed in the Ads page.

Also, Peter Rysavy wants to run an ad for his wireless course but
how do we have him pay? I asked him to contact Pradeep about
cosponsoring his course so members would get a discount but he
hasn't heard anything back.. (then the ad would be free)

/ed
--
Edward G Perkins
e.pe...@ieee.org

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