TechEase-2012 IIIT-HYDERABAD

[outr...@iiit.ac.in]

TechEase-2012
4th National Workshop for Students on Innovation,
Design & User Experience
www.techease.in
22 � 24 Sept (Sat, Sun & Mon) 2012
IIIT-H, Gachibowli, Hyderabad

Dear Principals/ Professors/Industry champions,

Greetings!

We are pleased to announce that IIIT, Hyderabad (IIIT-H) and Usability
Matters.org (UMO) are jointly conducting 4th National Workshop TechEase
2012, a first-of-its-kind workshop in India, for students, on Innovation,
Design, usability and user interface design at IIIT-H�s Gachibowli campus,
Hyderabad from 22 to 24 Sept 2012.

What is TechEase?
TechEase is a first ever workshop in India to bring
Technology, Engineering, Design, Management, Architecture,
and Visual Arts domains from all over India to enable
them look through each others� perspective to understand
Usability and User Interface Design, and help them design
the most user friendly interfaces for applications and
devices we use in day-to-day life.

What is Usability & UI Design?
It is all about doing the best designs for user interfaces of
computers, appliances, mobile communication devices, tablets,
software applications, and websites, so that users are able to
enjoy their experience and interaction with such devices.

Why should students attend?
Students will leave with new ideas, creative and innovative
thinking, design methodologies, presentation skills, practical
to�do tips, knowledge to create usable designs. Speakers are among
the world class experts.

Who should attend?
Students from India of any discipline, in the final or pre-final
year of Engineering, Architecture, Industrial Design, Visual
Arts, Management etc.. Interested industry professionals are also
welcome.

How to attend?
TechEase calls on participants to identify bad designs, services
and experiences from our everyday life. For inspirations and
ideas, you can refer to Boycott Bad Designs (For examples, refer
to www.usabilitymatters.org), this was a program organized by UMO
to identify and raise awareness about the badly designed products.
The best bad designs win an entry into the workshop. Activities
planned include: �Bad design� contest, lectures by eminent
researchers, and Interactive sessions and workshops.

What you should do to participate in TechEase-2012?
Step 1: Register at www.techease.in
Step 2: Identify bad designs � to get an idea, refer
to www.usabilitymatters.org
Step 3: Submit the identified bad designs at badde...@usabilitymatters.org

Points to note:
1.Deadline for registration and submission of entries: 10th Sept 2012
2.No limit on the number of entries per college
3.Each Bad Design entry can be submitted by only one individual, and an
individual can submit multiple entries
4.Total number of participants is limited to 150
5. Students for workshop will be selected based on the quality of their
Bad Design entries
6.Names of the students selected for workshop will be announced on the
portal and by email, by 13 Sept 2012
7.There will be a registration fee (If participant�s bad design is
selected, he or she gets 50% discount on the registration fee)
8.Entries for TechEase will also be considered for Boycott Bad Design
contest - a separate event being conducted by UsabilityMatters.org - under
which each of the Top 6 bad designs will be awarded a cash prize of
Rs.5,000.

For more details, please see the attached poster and feel free to send
in any inquiries to in...@techease.in and contact Mr Vamshi
(94921-86285) during 1000 to 1800hrs, if required.

Please see the following Facebook Page www.facebook.com/TechEase2012 for
more information.

With regards,
Bipin Indurkhya
Professor & Head (Cognitive Science Lab)
IIIT-H Gachibowli, Hyderabad, AP, INDIA
PIN 500 032. Tel: 040 6653 1119; Fax: 040 2300 0044