“This program has been pivotal for us to move our farm to the next level. I used to poo-poo these skills as unnecessary fluff. I’m not that person anymore. We need this for our staff and for ourselves in order to sustainably grow our business, thrive,
and be happy on our farm.” - 2024 BTEC participant
Building a successful farm business where both production and human relations are thriving is no easy task - yet both sides of the equation are essential. Even so, it’s not uncommon for farmers to feel unprepared or uncomfortable in their role as a manager.
Becoming the Employer of Choice for Vegetable Farmers was created to address this exact need.
Being a boss and leading a team requires a set of skills somewhat different from those used on the production side of things. And while making time to strengthen those skills can be challenging, it can pay off for farmers in big ways - from improved efficiency
and product quality to higher employee satisfaction, labor retention, and overall quality of life.
Throughout BTEC’s 8 sessions, you’ll learn with and from your farmer peers. We will dig into more concrete topics like hiring, onboarding, training, reviews, and feedback. We’ll also explore farm culture, intercultural competence, and emotional intelligence
- topics that may feel less tangible but have an important role to play in the overall farm environment. As a BTEC participant, you’ll have access to an ever-growing online library of supportive resources that will help you put what we talk about during our
sessions into action. And a BTEC alum listserv will keep the conversation going long after our sessions end.
Sessions are on Mondays and Thursdays from 9:00 to 11:00am Central Time.
Dates and Topics:
-
13 November: Developing Interculture Competence
-
17 November: Strategic Leadership
-
20 November: Farm Business Culture
-
24 November: Building an Effective Hiring Process
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1 December: Employee Onboarding & Training
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4 December: Developing a Motivated Workforce
-
8 December: Reviews and Feedback
-
11 December: Managing Conflict on the Farm
BTEC was created in deep partnership with experienced farm employers, who also serve on the training team. Dane County Extension hosts BTEC, in partnership with FairShare CSA Coalition. Please feel free to contact me with any questions.
Thanks,
Sarah
Sarah Janes Ugoretz, PhD (she/her)
Farm Labor Extension Educator -
UW Madison, Division of Extension
Affiliate Outreach Specialist -
UW-Madison, Community & Environmental Sociology
5201 Fen Oak Drive, Madison, WI 53718
C: 608-234-1561

The University of Wisconsin - Madison was built upon traditional territories. The
Hooçak Nation calls this
region home and campus is located at Teejoop.
The University of Wisconsin–Madison Division of Extension provides equal opportunities in employment and programming in compliance with state and federal
law.
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