Job Offer: Acquisition and Insights Analyst
Sibylle Seidler
Acquisition and Insights
Analyst
Internetrix are a successful multi-award winning digital business based in the Illawarra. We were the second business in Australia selected by Google to partner with them as a Google Analytics Certified Partner and now have 4 official Google partner accreditations. We are also an IBM Business Partner.
We are looking for a Acquisition and Insights Analyst, with excellent analytical and statistical skills and experience, who can demonstrate successful delivery of client solutions based on data driven insights.
The role
Reporting into the Director of Online Performance, this role will be critical in supporting our continued growth. Using your excellent analytical and statistical modelling skills you will:
● Analyse customer online digital marketing, website traffic and conversation data
● Find key ROI insights from digital marketing spend
● Find key improvement insights from customer online behaviour
● Perform analysis of offline cost and revenue data
● Collate online and offline data into meaningful attribution insights
● Build customer specific attribution models
● Undertake detailed and insightful reporting
● Use analytics platforms including Google Analytics (free & premium), IBM (Coremetrics & Tealeaf) and Adobe
About you
With a passion for web analytics and proven in-depth analytical and statistical experience you will also have the following:
● At least 2 years experience undertaking statistical analysis
● An understanding of some or all of the following: attribution modelling, deriving probabilities, Venn Diagrams, unions of intersections, regression models, time series models, continuous random variables and distribution modelling
● Experience using attribution modelling software
● Experience working with analytics platforms including Google Analytics (free & premium), IBM (Coremetrics & Tealeaf) and Adobe
● Excellent analytical reporting skills
● A thorough understanding of the digital marketing and web sphere
● A strong team player who can work effectively with internal and external stakeholders
● Experience presenting to clients and a willingness to work onsite at client’s offices
● The ability to work under pressure and to tight deadlines
● Strong interpersonal skills
● Excellent English verbal and written communication skills
● Mandarin or Cantonese language skills will be highly regarded
● Full working rights is Australia
This is a great opportunity to work with a market leading digital business based in Wollongong. You will work with some of the best in the industry and have access to market leading training.
Please provide a cover letter and CV in your application and apply via www.internetrix.com.au/jobs or by email to car...@internetrix.com.au only. Only shortlisted candidates will be contacted.