ICARD in Internet Retailer
Ron.Car...@equifax.com
Team,
Here's a link to the story reference last week in Internet Retailer
http://www.internetretailer.com/dailyNews.asp?id=28744
With the I-Card, web shoppers can forget multiple passwords, Equifax says
Equifax Inc., the credit information services company, has partnered with Parity Communications Inc., a provider of identity management software, to produce the I-Card, which is designed to let consumers identify themselves with a single click at multiple web sites.
The I-Card was designed to serve the dual purpose of making it easier for online consumers to store personal identification data in a single place, rather than maintain passwords and other data on multiple web sites, and removing the need for web site operators to store such information and run the risk of having it stolen by criminals, says Steve Ely, president of Equifax Personal Information Solutions.
Equifax, which maintains databases of consumer information on demographics, purchase and credit history, has patented technology for using such records to verify consumers� identities. Working with software provider Parity Communications, it has developed the I-Card as tool used to verify a consumer�s identity before the consumer makes a purchase or conducts other activity subject to identity verification on participating web sites. An I-Card could be used, for example, to generate �out-of-wallet� questions from Equifax records�such as regarding a consumer�s former address or the make of the first car he owned�that only the authentic consumer would be likely to know. The I-Card has not been designed to contain credit card account data.
The I-Card is designed so the information it uses to verify a consumer�s identify is encrypted and stored on a consumer�s own computer. By clicking an I-Card icon on participating web sites, the I-Card user sends a message to an Equifax web server that engages the Parity software to confirm the accuracy of the identification information.
Equifax is setting up a pilot project to test the I-Card with about 12 web sites, including retailers and other site operators, Ely says. It has also developed a proof-of-concept site at Watch-this.com, which requires visitors to verify that they are at least 18 years old. Visitors to the site can sign up for an I-Card that will use Equifax records to verify their age.
Equifax charges participating web sites a fee to access the personal records of each I-Card holder, Ely says. As consumers update their information, Equifax will charge additional fees, he adds.
V/R
Ron
Ronald Carpinella
VP
Equifax, Inc.
1550 Peachtree St. NW
Atlanta, Ga 30309
ron.car...@equifax.com
404.993.4251 (m)
404.885.8621 (o)
404.583.7230 (BB)
This message contains information from Equifax Inc. which may be confidential and privileged. If you are not an intended recipient, please refrain from any disclosure, copying, distribution or use of this information and note that such actions are prohibited. If you have received this transmission in error, please notify by e-mail postm...@equifax.com.
Charles Andres
Please keep articles, blogs, etc. coming!
Are there others you know about? I heard Steve Ely has a blog; I can
reference it in the blog section.
Thanks,
=Charles
On Jan 15, 2009, at 1:55 PM, Ron.Car...@equifax.com wrote:
> <10035538.gif>
Information Card Foundation
56 Kearney Road
Needham, MA 02494 USA
781 559 4223
can...@informationcard.net
Ron.Car...@equifax.com
I dont know of a blog for Steve, Ill check to make sure.
V/R
Ron
Ronald Carpinella
VP
Equifax, Inc.
1550 Peachtree St. NW
Atlanta, Ga 30309
ron.car...@equifax.com
404.993.4251 (m)
404.885.8621 (o)
404.583.7230 (BB)
Charles Andres <can...@parityinc.net>
Sent by: icf-wg-rp-...@googlegroups.com 01/19/2009 07:27 PM
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