It is a bit fun (well, ironic is probably a better word...) that the idea of a universal token technology was considered "uninteresting" or as they said in Redmond "there's no business case for consumer authentication" when I begin writing about this:
https://groups.google.com/forum/#!topic/icf-members/4Yb82r-TozI
Now, when Google is about to launch U2F, everybody is standing in line waiting for it; including Redmond!
Anders