call for papers
ruchi trehan
CALL FOR PAPERS FOR EDITED VOLUME OF BOOKS
Dear Sir/Madam,
It is a pleasure to inform you that I am working for editing some books covering current important topics as detailed below. I, therefore, request you kindly to contribute your learned research papers/Articles/Case Studies on the following themes for edited book(s).
1. HUMAN RESOURCE
Innovative Practices in HR/ Quality of working life/Job Satisfaction/Work Life Satisfaction/Global Recession : Challenges & Strategies for HR/Technology for Effectiveness of HR/Challenges of Retrenchment/Developing self for changing scenario/Global Strategy for Leadership/Skill Development & Training/People Management for Global Change/knowledge process outsourcing. Case Studies and other important topics and issues may be thought off by the paper contributors.
2. INTERNATIONAL BUSINESS
Global Meltdown: Challenges before Corporate/Global Outsourcing and IT Technology/Adopting & Sustaining Global Business Competitiveness/Redefining Global Competitiveness/Business Process Outsourcing/Business Transformation Outsourcing/Asia's role in New Economic Scenario/Redefining International Trade. Case Studies and other important topics and issues may be thought off by the paper contributors.
3. FINANCE
Financial Restructuring in the present economic order./Financial Engineering : A tool for risk management
Corporate governance to prevent financial bubbles/Investment options for retail investors in the present situation/Innovative funding options/Road ahead for convergence of Indian & US GAAP with International Accounting Standards/Role of FII's in the present down-trend of Stock market/Corporate governance/ E- governance/E- commerce/ Information Technology Case Studies and other important topics and issues may be thought off by the paper contributors.
4. MARKETING
Branding & Marketing : Challenges & Opportunities/Trends in Services Marketing & lessons to be learnt/
Customer Relationship Management Strategies/Challenges of Modern Retailing/Best Practices for Marketing Excellence : How to benefit from it ?/Survival of business : Competitive Strategies in the present global economy/Paradigm shift in Financial Services Marketing & Insurance Business in India
Innovation & Marketing Strategies/Supply Chain Management. Case Studies and other important topics and issues may be thought off by the paper contributors.
5. MODERN BANKING IN INDIA
Banking industry in India/ Banking sector reforms/ Indian banking challenges ahead/ Banking and rural development/ The role of banks: post nationalization scenario/ Role of commercial banks in rural credit and development/ / Rural banking in India/Regional rural banks/ Role of private sector banks/ / Banking and IT/ Financing for sustainable rural development/Performing of banks with non performing assets and Cooperative Banking. Case Studies and other important topics and issues may be thought off by the paper contributors.
The paper writers can follow the general guidelines as specified for the articles in the standard journals. The book will be published by a reputed publisher from Delhi. You are required to send Papers through Email.
I shall be highly thankful to you for kind cooperation and help extended by you.
Looking forward to hear from you,
Note: Papers may please be sent as early as possible and most probably up to 1st Septemer 2009.
Sincerely,
Dr. Ruchi Trehan
Sr. Lecturer in Apeejay College of Fine Arts, Jalandhar.
Chief Editor---Envision, International Journal of Commerce and Management
E-mail—ruchi...@rediffmail.com, ruchitr...@gmail.com