From the docs:
The “Popular this week” listing, found on the left-hand side of the AtoM homepage, includes a list of links to the 10 most visited resources available to public users in the last 7 days. Resources listed in the “Popular this week” menu include: archival descriptions, authority records, and archival institutions.
There is no specific week-based start date to the aggregation of these statistics - they are calculated based on the last 7 days of activity. Similarly, the statistics are calculated only on a count of page views - meaning that a single user returning to a resource twice in the same visit will be counted as 2 views.
Currently there is no way to configure the Popular this week settings. Administrators who are interested in more granular analytics information are encouraged to use a third-party analytics tool - for more information, see: Web analytics in the Administrator’s Manual.
This may be the simplest solution for you to start getting numbers.
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1- Where does this data come from? I mean, is the number of visits saved in a DB table, or calculate from a .log file or how?
2- How can I know this information for any specific record or image that I would like to know number of visits it had had in any given period of time?
3- Is there a widget or something I missed, that allows me to add this information in the Web interface whenever accesing a record or image (showing in there the number of visits it had had)
4- Finally, if I need a report of number of total access to all records or images in a specific period time, is modifying this widget the way to go, or looking up database directly or log data?