EE Times Newsletter -- Surprise NAND Vendor \\ Smartphones Dialing DRAM

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Apr 2, 2010, 2:21:21 PM4/2/10
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04-02-2010

Dylan McGrath is editor of the EE Times Newsletter, which brings you the latest semiconductor and design news.

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  Editor's Note

All analyst estimates are not created equal. A case in point is the 2009 NAND flash vendor rankings issued by a firm called Web Feet Research.

Web Feet includes a NAND vendor that most other analysts do not: Sandisk. According to Web Feet, Sandisk increased its OEM and branded NAND component shipments in 2009, enough so that it ranked third in NAND revenue, ahead of Micron and Hynix. Sandisk is generally lumped in with its manufacturing partner, Toshiba, by other analysts. Web Feet also estimated that the total size of the market in 2009 was larger than what most others say.

The discrepancies are due to different methodologies and models that analysts use to track markets. They all need to differentiate their product offerings, after all. But it does illustrate that market research, for all of its value, remains in many ways a black art. For further evidence, we need go back no further than last year, when all analysts overestimated the size of IC market declines, in some cases alarmingly so.

  Top Story
Surprise vendor lands on NAND rankings
In the NAND flash rankings for 2009, there is a surprise vendor on the list: SanDisk Corp.
 
  Semiconductor News
Smartphones: A new calling for DRAMs?
The average amount of DRAM used in smartphones is set to rise by more than a factor of 10, growing to 1.3-Gbytes by 2014, up from 123-Mbytes in 2009, according to iSuppli Corp.
 
Spansion claims progress in emergence from Chapter 11
Spansion Inc. has said that the U.S. Bankruptcy Court for the District of Delaware has issued a decision regarding Spansion's reorganization plan that sets aside a number of objections to the plan and provides guidance on the remaining issues.
 
Nikon forms metrology company
Japan's Nikon Corp. has formed a new company, dubbed Nikon Metrology Inc.
 
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  Business News
Flextronics ordered to pay $14M to ex-employees
A French industrial tribunal has released a ruling ordering Singapore-based EMS provider Flextronics International Ltd. to pay 11 million euros ($14.8 million) in compensation to former employees on its site of Chateaudun, France.
 
PC pioneer Ed Roberts passes away
Dr. Henry Edwards Roberts, the designer of the Altair 8800, died of pneumonia on April 1, at age 68, according to media reports.
 
Taser, Stinger zap each other over patents
Taser International Inc. (Scottsdale, Ariz.), the developer of electric-shock gun technology, has said that it won summary judgment against rival manufacturer Stinger Systems Inc. (Tampa Florida) on Tuesday (March 31) in the United States District Court for the District of Arizona.
 
  Design News
IBM benchmarks prod microprocessor designers
A new suite of benchmarks released by IBM Research, in cooperation with Intel Research, will likely accelerate the development of robust new clock distribution schemes for next-generation microprocessors, according to the clock network synthesis contest organizers at the International Symposium on Physical Design.
 
EDA's sequential revenue trend positive, says EDAC
For the second consecutive quarter, EDA revenue improved on a sequential basis in the fourth quarter of 2009, according to the EDA Consortium (EDAC) trade group.
 
  Commentary
Comment: Keep alternative energy engineering clean--from politics
We were brainstorming on ideas for the up-coming EETimes Digital Edition on Alternative Energy (mark your calendar: it debuts June 7th) and I realized after just a few minutes that it's really hard to discuss Alternative Energy without raising political hackles, no matter how much you try and focus on the engineering aspects, from nuclear to the true life-cycle efficiency of solar and biofuels.
 
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ESC: The results are in for embedded engineering survey
The 2010 Embedded Market Study is complete and tallied. Big surprises? Yes and no.
 
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  Career Center
Now Hiring 04-02-2010

  1. Osram Sylvania seeking Senior Sales Representative in Boston, MA
  2. SolutionSet seeking Mid-Level Java Developer in San Francisco, CA
  3. Telephone and Data Systems seeking Senior IT Auditor in Chicago, IL
  4. Yahoo! seeking Software Configuration Engineer in Santa Clara, CA
  5. Univ of Nevada seeking PeopleSoft Business Process Analyst in Reno, NV
For more great jobs, career-related news, features and services, please visit: EETimesCareers. www.EETimesCareers.com
 
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