This week classes
Gregory KRABES
This Monday, section A, B and Tuesday section C will be responsible
for the following activities and research.
As planned, please get into your groups and start seriously developing
the plan for your group project. By the end of this session you
should have:
1. Read through the assignment and discuss it within your group
2. Develop an action plan
3. Give out work assignment to all group members
4. Go to the library and start research; find documents, articles,
books on a European ethnic group of your choice
5. Go to a computer lab and start research; find a winning ad campaign
from an ethnic group of your choice
6. Post on Googles Groups one paragraph describing what have you
accomplished that day. (This paragraph should be submitted as part of
the final report).
Post Scriptum
Please work with the description given to you in the course outline.
For you convenience, I am posting it below.
Final Project: The class is going to be divided into groups of 4 to 6
students. The object of this group project is to choose a European
country and to prepare a full analysis of the county’s values,
culture, consumer behaviour, media, and executional sytle of adds.
Later each group should select one winning campaign from that country
and analyze it according to the previously researched values, culture,
consumer behaviour, media, and executional sytle that compose this
campaign. Does each component match the country/culture that the ad
was created for? Do you agree that this is an award winning campaign?
Use course concepts to support your report. Adds can be found a
www.andyawards.com/winners/, the course discussion group
http://groups.google.com/group/ibus243 or any other sides on the
internet.
Sincerely
Prof. Gregory Krabes