Only for the people at hyderabad region: A Study to find out the Sales Potential of Akai LED & LCD TVs and finding out strategies to meet the same through Competitor Analysis - with reference to Hyderabad Region

[L. G owtham]

Hi all,

Its a lengthy questionnaire so if you have some time pls fill it down and send it back. It is only for the people of Hyderabad region so u can also forward to some people who stay at hyderabad (presently).

Thanks

L. Gowtham

8885039998

---------- Forwarded message ----------
From: <l.gowt...@gmail.com>
Date: Thu, May 24, 2012 at 10:39 PM
Subject: A Study to find out the Sales Potential of Akai LED & LCD TVs and finding out strategies to meet the same through Competitor Analysis - with reference to Hyderabad Region
To: l.gowt...@gmail.com

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A Study to find out the Sales Potential of Akai LED & LCD TVs and finding out strategies to meet the same through Competitor Analysis - with reference to Hyderabad Region

Pls Note: This questionnaire needs to be filled only by the people staying (now) within the Hyderabad region. Thank You

Name

Gender *

• Male
• Female

Age (completed in yrs) *

• 21-30 Yrs
• 31-40 Yrs
• 41-50 Yrs
• 51-60 Yrs
• 61 Yrs and above

Occupation *

• Student
• Professional
• Business Man
• Retired

Income (Family's if you are a student and Individual if others)

• 1 to 1.99 Lakhs
• 2 to 2.99 Lakhs
• 3 to 3.99 Lakhs
• 4 to 4.99 Lakhs
• 5 Lakhs & above

How many working condition Color TVs you have in your home? Type the nos. in this order (CRT TV, LCD TV, LED TV) * eg: for telling 1 CRT TV, 2 LCD TV and No LED TV the answer should be 1,2,0

When are you interested in buying a LED/LCD TV? *

• IPL Season
• Festivals (Duserra/Diwali/Sankaranthi, etc)
• During offers/ schemes
• During the invent of newer technology
• No such preferences

What do you think about the following with reference to LCD Tvs of Akai (5 being Highest and 1 being Lowest) *

		5	4	3	2	1
Advertisement/Publicity
Sales Channel Network
Affordability
Available during enquiry
Brand Goodwill
Product Quality
Technology
Picture Quality
Sound Quality
Features
Size of LED
Model Varieties
Design & Look
Product Colour
Product Packing
Price of the product
Offers
Value For Money
After Sales Service

What do you think about the following with reference to LCD TVs of Akai (5 being Highest and 1 being Lowest) *

		5	4	3	2	1
Advertisement/Publicity
Sales Channel Network
Affordability
Available during enquires
Brand Goodwill
Product Quality
Technology
Picture Quality
Sound Quality
Features
Size of LCD
Model Varieties
Design & Look
Product Colour
Product Packing
Price of the product
Offers
Value For Money
After Sales Service

How many marks will you give for the best brand’s LED/LCD TVs in your heart (out of 10) * 10 9 8 7 6 5 4 3 2 1 0

Are you ready to buy Akai LED/LCD TVs *

• Yes
• No

How many marks will you give for Akai LED/LCD TVs (out of 10) * 10 9 8 7 6 5 4 3 2 1 0

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Thanks

L. Gowtham

+91-8885039998

l.gowt...@gmail.com

MBA

IBS Hyderabad

[lgacs...@gmail.com]

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