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A Survey - Coffee shop experience: more than a coffee???
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Raashmi Rajamanickam
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Feb 12, 2012, 8:26:54 AM
2/12/12
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Hey guys,
It would be helpful for me, if you could spare some of your valuable time to fill up this questionnaire and send it in half an hour
.
If you have trouble viewing or submitting this form, you can fill it out online:
https://docs.google.com/spreadsheet/viewform?formkey=dEl4YXRkTk1Nd3UwUzJHN3JWbU1YdEE6MQ
Coffee shop experience: more than a coffee???
This is an effort to get to a conclusion about what people expect when they go to a coffee shop. The questionnaire given below is for an MBA research purpose. It would be helpful to us, if you could mark the first answer that comes to your mind.
I prefer going to coffee shop
*
Daily
Weekly
Monthly
Very Rare
I prefer branded coffee shop over Home-made coffee
*
Strongly Agree
Agree
Neither Agree Nor Disagree
Disagree
Strongly Disagree
I go to coffee shop for the following reason(s)
*
Just to drink a cuppa coffee
To hang out with friends
Party
Corporate meetings
Relaxation
The factors that influences more in choosing the coffee shop are (Rank them)
Please leave the text box blank
Price
*
1
2
3
4
5
6
Most Influential
Least Influential
Variety
*
1
2
3
4
5
6
Most Influential
Least Influential
Taste
*
1
2
3
4
5
6
Most Influential
Least Influential
Ambience
*
1
2
3
4
5
6
Most Influential
Least Influential
Quantity
*
1
2
3
4
5
6
Most Influential
Least Influential
Location
*
1
2
3
4
5
6
Most Influential
Least Influential
Among the following, my favourite coffee shop is
*
CCD
BARISTA
COSTA COFFEE
TESTA ROSA CAFE`
FIESTA
MINERVA COFFEE SHOP
I feel paying a premium amount is worth the experience in a branded coffee shop than a normal coffee shop
*
Strongly Agree
Agree
Neither Agree Nor Disagree
Disagree
Strongly Disagree
In a coffee shop, the knick knacks I would like to have along with coffee is/are
*
Pastries
Sandwiches/Burgers
Cookies
Puff Items
The beverages other than coffee, that I would like to have in a coffee shop is/are
*
Tea
Moctails
Fruit Juices
Malt Beverages
Your Name
Your Email ID
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