A Survey - Coffee shop experience: more than a coffee???

[Raashmi Rajamanickam]

Hey guys,

It would be helpful for me, if you could spare some of your valuable time to fill up this questionnaire and send it in half an hour.

If you have trouble viewing or submitting this form, you can fill it out online:
https://docs.google.com/spreadsheet/viewform?formkey=dEl4YXRkTk1Nd3UwUzJHN3JWbU1YdEE6MQ

Coffee shop experience: more than a coffee???

This is an effort to get to a conclusion about what people expect when they go to a coffee shop. The questionnaire given below is for an MBA research purpose. It would be helpful to us, if you could mark the first answer that comes to your mind.

I prefer going to coffee shop * Daily Weekly Monthly Very Rare

I prefer branded coffee shop over Home-made coffee *

• Strongly Agree
• Agree
• Neither Agree Nor Disagree
• Disagree
• Strongly Disagree

I go to coffee shop for the following reason(s) *

• Just to drink a cuppa coffee
• To hang out with friends
• Party
• Corporate meetings
• Relaxation

The factors that influences more in choosing the coffee shop are (Rank them) Please leave the text box blank

Price *

	1	2	3	4	5	6
Most Influential							Least Influential

Variety *

	1	2	3	4	5	6
Most Influential							Least Influential

Taste *

	1	2	3	4	5	6
Most Influential							Least Influential

Ambience *

	1	2	3	4	5	6
Most Influential							Least Influential

Quantity *

	1	2	3	4	5	6
Most Influential							Least Influential

Location *

	1	2	3	4	5	6
Most Influential							Least Influential

Among the following, my favourite coffee shop is *

• CCD
• BARISTA
• COSTA COFFEE
• TESTA ROSA CAFE`
• FIESTA
• MINERVA COFFEE SHOP

I feel paying a premium amount is worth the experience in a branded coffee shop than a normal coffee shop *

• Strongly Agree
• Agree
• Neither Agree Nor Disagree
• Disagree
• Strongly Disagree

In a coffee shop, the knick knacks I would like to have along with coffee is/are *

• Pastries
• Sandwiches/Burgers
• Cookies
• Puff Items

The beverages other than coffee, that I would like to have in a coffee shop is/are *

• Tea
• Moctails
• Fruit Juices
• Malt Beverages

Your Name

Your Email ID

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