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manori...@gmail.com
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May 2, 2011, 4:34:52 PM
5/2/11
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If you have trouble viewing or submitting this form, you can fill it out online:
https://spreadsheets.google.com/spreadsheet/viewform?formkey=dEV2QTJ2Q28xMHlfU1V6cXdtcXhUZFE6MQ
Survey
Dear Sir/Madam, Thank you for taking the survey. The survey should take about 5 minutes of your time.
Are you a regular investor in the stock market?
*
Yes
No
If yes, what percentage of your income do you invest in the stock market?
*
Upto 10%
Upto 25%
Upto 50%
Above 50%
I have traded with (tick multiple options, if applicable)
*
IndiaBulls
India Infoline
ICICI Direct
Kotak Securities
Religare
HDFC Securities
Angel Broking
Sharekhan Ltd
Other:
Do you know about Sharekhan?
*
Yes
No
If yes, from where did you come to know about the company?
*
Friends
Newspapers
TV Shows
Road Shows/Campaigns
Online
Advertisement/Commercials
What is your Investment Objective?
*
Long term gain
Short term Gain
Higher Income
Security
Tax Saving
Fun
What is your Investment Avenue?
*
Real Estate/Property
Equity Market
Mutual Funds
Fixed Deposits/Savings
Commodity market
Currency market
How should a broking company contact you?
*
Personal Contact
Telephonic calls
Online
Letters/mails
How do you manage your portfolio?
*
Self/Gut Feeling
Broker Advice
Economic policies
Friends/ relatives
Research
Other:
Rate the following attributes that influences the purchase of a demat account on a scale of 1 to 5
*
(1 = Strongly Agree, 2 = Agree, 3 = neither agree nor disagree, 4 = Disagree, 5 = Strongly Disagree)
Strongly Agree
Agree
Neutral
Disagree
Strongly Disagree
Brokerages charges
Initial account opening charges/ Annual maintenance charges
Products portfolio available
Promotional Schemes
Family/Friends Influence
Banking facility
Branch Network
Customer Services from the broker/complaint handling
Website/Software: Ease of Use (Simplicity)
Pace of transaction/Execution/Alerts
Research/ Effective Risk Management
Brand value of the Broker
Platform for Trading(messages, phone , personal etc)
Financial advisers and the agents
Transparency
Trading Terminal
11. Most Preferred sources of information about Investment are
Investment website
Newsletters/newspapers
Business TV channels
Retail outlets
Blogs
Bill board/pamphlets
My suggestion to broker regarding services, products and promotion?
Name
Age
18-25
26-30
31-50
above 50
Occupation
Student
Service
Business
Other:
Annual Income
<200000
200000-500000
500000-800000
Above 800000
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