When reached by email for comment, Assistant Secretary for Public Affairs Tricia McLaughlin said “There are plenty of poems, books, and songs with the same title,” apparently referring to Which Way Western Man?. But a simple search across a variety of online music and literature libraries shows that isn’t necessarily true. One song by the same name did pop up with lyrics like “a war against Antifa, a war against the radical feminists, a war to take back our soul.”
“To cherry pick something of white nationalism with the same title to make a connection to DHS law enforcement. It’s because of garbage like this we’re seeing a 1,300% increase in assaults against our brave men and women of ICE,” she continued.
Just two days after ICE officer Jonathan Ross killed Renée Good in Minneapolis, DHS accounts shared a post with a song titled “We’ll Have Our Home Again,” by the Pine Tree Riots. According to avarietyofreports, the track is regularly used in white nationalist circles for its evocation of a race war. And it is easy to see that some of these posts imitate slogans nearly identical to those used by Hitler and the Nazi Party. One of the more brazen examples is from the Department of Labor. It features a bust of George Washington super-imposed over a montage of images the administration regularly use to evoke white Western culture, with the caption “One Homeland. One People. One Heritage.” Reportshavenotedtheresemblance to Hitler’s infamous slogan “Ein Volk, ein Reich, ein Fuhrer,” or “One People, One Country, One Leader.” (The White House and Department of Labor did not respond to requests for comment.)
Individually, each post could easily be dismissed, but taken together, they seem to form something more deliberate: a stream of repurposed Nazi propaganda for the everyday person’s feed.
Propaganda scholars say this is how it works. Suggestion, not through obvious symbols, but through repetition, emotional activation, and subtle normalization. Renee Hobbs, a communication professor who studies propaganda and founded the media literacy organization Media Education Lab, describes four pillars: stir emotion, simplify ideas, appeal to fears and hopes, and attack opponents.
It’s been reported that the purpose of these posts is to recruit specific people for specific reasons—a dogwhistle that only some can hear. But, as I point out in my latest video, whatever the actual intention or inspiration behind these posts, the result is a slow drip of extremist rhetoric that becomes familiar, official, and acceptable.
