Aninterest in connecting disciplines and cultural technology is exemplified through the exploration of generative methodologies in Generative Gestaltung. The publication serves as a compendium of techniques and research on the subject.
Generative Gestaltung (English version titled Generative Design), offers insight into the world of generative design. As a richly illustrated collection of example projects, it shows a range of possibilities and stimulating inspirations for artists and designers. In an extensive didactic section, the reader has the opportunity to get a feeling for generative design by experimenting with an array of sample projects. The book is expanded by the website
www.generative-gestaltung.de, which contains all source code from the publication, regularly updated for download.
While publishing the first edition, working with code was on its way to becoming a form of cultural technology. The development of new and fascinating imagery was beginning to strike an interplay between complex information, graphic layouts and the possibilities of programming. In addition, the potentialities of generative design were fundamentally changing the importance of the creator. One of the goals was to illustrate the incredible opportunities for visual output as well as the importance of the designer in relation to a customer and society. Since beginning this exploration, the user of these methods has now become a problem-solving developer of their own devices.
The publication takes an interdisciplinary approach to discuss and define the methodology of generative design. It serves as an educational tool for both newcomers and those with knowledge of the field to learn and improve generative techniques. The community from which it grew was instrumental in the development of the publication and the methods continue to grow and develop.
If you are wondering what generative design is, or curious about the potential impact it may have on your practice, grab this book and read the appendix first. Head straight to page 460 and read about the new methods and processes that generative design offers. With this information fresh in your mind, go back to the beginning and look through the sample projects, work with the sample programs and tutorials, and you will begin to see and understand the potential this method of design has to change the way you work. Generative Design is not simply a new tool allowing designers to draw and paint digitally, like a new version of Illustrator or Photoshop. It is a new method, a new design process, a new way of approaching a problem.
Generative Design, written by Hartmut Bohnacker, Benedikt Gross, Julia Lauband edited by Claudius Lazzeroni, is broken down into three sections: Project Selections, Basic Principles, and Complex Methods. Each section is clearly marked and color coded for ease of use.
Project Selections is a collection of 35 works of generative design created by artists and designers from around the world. In addition to the brilliant images of code driven generative design, there are references in the descriptions of each project to examples of code in subsequent sections of the book that allow you to explore the creation of similar effects. The images are beautifully printed on glossy paper giving the examples a gallery-like feel.
The Basic Principles section contains introductory programs to get you started with generative design. These programs start with simple commands, such as generating color and shapes, and working with typography and images, that progress in complexity. This section is great for understanding the potential in developing a design process that includes generative design as a working method. The information here (and in Complex Methods) is printed on off-white uncoated paper and utilizes clear annotations and explanations of the code being used. If functions like a programming text book, but more beautiful and functional than any text book I have ever used.
Complex Methods is a collection of programs that combine the ideas and code introduced in Basic Principles to create complex systems and software applications. The tutorials provided here are more than just sample code or simple programs to play with. The reader is introduced to the potential generative design holds to create new systems and tools for the creation of design.
Reading this book is an incomplete experience without a computer, the Generative Design web site (which includes open forums, links to important resources, and videos of the programs in action), the example code downloaded, and the Processing application installed . Reading the text, exploring the code and seeing results on screen that match those printed in the book really is a lot of fun. The example code is exciting and solidifies the possibilities and potential of generative design. I already have a list of things I want to try out.
The descriptions of how Processing works as a programming language do not go into the specifics of writing code, but highlight the most important fundamentals. If you want to learn every detail about programming in Processing you will need to find another source. I recommend Processing: A Programming Handbook for Visual Designers and Artists by Casey Reas and Ben Fry, the creators of Processing. I referenced this book a few times while working on the examples to find definitions of certain pieces of code that were not explained in Generative Design.
My only complaint is that of the 35 project selections, only 12 place generative design in the context of practical application. I would like to see more examples of how this type of design is being employed in practical applications to communicate ideas. The project selections that show examples of generative design used in the creation of logos, identities, typography, architecture, and information graphics are incredibly compelling. The formal experiments are beautiful to look at, but it is the practical applications that really display the possibilities of applying generative design to everyday practice.
This book provides so many ideas, different directions, and options for the presentation of the mountains of data that we generate and collect every day, that it is almost overwhelming to think about. Generative Design is a volume that is accessible, well written, easy to use, beautiful to look at, and guaranteed to jump start the mind of anyone who spends time (or would like to spend time) writing code to create art and design.
An algorithm is a precisely defined set of rules for calculating operations that are used to solve a specific task. It is language-independent and can be implemented in any programming language.[1] The algorithm is not to be equated with a program. It is (in the most cases) rather part of a program, which can contain many different algorithms.
The execution of an algorithm is cyclical. In the context of both generative design and creative coding, it begins with an abstract idea which, expressed via rules and propelled by data, is translated for the computer in such a way that it can generate form from it. This form can then be returned to humans in a kind of feedback loop, giving them the opportunity to evaluate it and then redesign or change it iteratively (a process of repetition in which only slight changes are made) using adapted rules.[2]
A trailblazer in the realm of generative technologies, Patrik Hbner uses experimental techniques and data-driven design to deliver fresh and meaningful takes on the modern-day rebrand. Projects like the Philharmonie Luxembourg and BRUTE exemplify his repertoire for seamlessly blending art, design and data into a cohesive and compelling brand narrative. He talks us through his pioneering means of creation, and how generative design offers the unique opportunity for brands to infinitely expand their creative legacy.
In this interview, Patrik talks about his experience as a freelance generative designer in the international agency industry. He explains how his projects are created, why artificial intelligence is not a threat to designers, and why he believes that anyone who wants to remain competitive in branding and design in the future should know the principles of generative design.
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Floral typography is a design trend that combines typography, calligraphy, and lettering with floral elements. Floral typography + CODE reinterprets it by using computation. The instruction was simple: create floral typography by using Processing. It was a six weeks class project from computational drawing, figurative drawings by computation, to generative typography. It is from the course, ART 568, Motion Typography, during fall 2019, in the Art department at the University of Wisconsin Madison.
Students will learn how to create figurative drawings such as flowers in computation.
Students will learn how to embed floral elements into letterforms in computation.
Students will learn how to make physical interaction with generative letterforms and typography.
Each student's work was extended to his or her own gallery plan with physical interaction such as sound and displayed at the exhibition, beyond print, at Gallery 7, Humanities building at the University of Wisconsin Madison in Dec 2019. It included typographic installation, mural typography, physical interaction design, computational literature, etc.
Hartmut Bohnacker is an interface and interaction designer based in Stuttgart. He is also a professor of interaction design at The University of Design Schwbisch Gmnd. In addition to generative design, he is a math and data, visualization enthusiast.
Julia Laub is the co-founder and managing director of Onformative, a Berlin-based digital art and design studio. Laub also gives talks and conferences on generative design and teaches at the Technical College in Mainz.
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