Next, to see all the products and application techniques used in the virtual makeup look, click on the heart-plus icon. Here you can see all the products, colors, and how they were applied. You can also go a step further and save this look to use again in the future.
For the eyes, I always start with eyeliner first, then lashes, and finally apply the eye shadow. The eyeliner I used was a basic liquid black liner that is a good product for creating almost any of the liner styles in YouCam Makeup. Liquid liner gives you a more defined and dramatic look and is typically longer lasting than a pencil. Start with a fine line at the inner corner of the eye, and as you work your way to the outer corner, make the line slightly thicker. You can also line the eye and go back over with a liner brush and black or dark brown eye shadow to fill in the area closest to your lashes. Then, I applied mascara to the top lashes only. Clean up any mess or stray lines with a cotton swab and a little water/makeup remover.
Eye shadow can be intimidating, because there are so many colors and you might not know where to put each of the colors to achieve the look you want. We try to make it easy for you by providing a color map to help you place each color exactly on your eyelid according to the number we indicate. For this look, I went to my most colorful eye shadow palette and took the lightest white color #1 that actually goes under the inner corner of the eye, then I took the periwinkle color #2 to cover half of my eyelid and then used the darker purple color #3 at the outer corner. The percentage of each color shows you how much product to apply.
New York / Clichy, 10 July 2017 - L'Oral and Perfect Corp. announce a global partnership that integrates makeup collections from L'Oral brands worldwide in YouCam Makeup, the award-winning augmented reality (AR) beauty app. This collaboration offers hundreds of millions of beauty lovers the opportunity to virtually experience makeup collections from L'Oral brands, learn about the products, and shop through the app or instore. Leveraging the app at L'Oral counters or in free standing stores, the partnership also provides unique and innovative ways to create seamless consumer journeys online to offline.
"The Perfect Corp. L'Oral partnership accelerates on building omnichannel services to enhance the consumer experience at every touchpoint. Virtual make up, livestreaming, augmented reality shopping are key features in a modern beauty journey that mixes online and offline. These services delight our consumers and increase conversion rates for our brands," says Lubomira Rochet, Chief Digital Officer of L'Oral.
"We are delighted to partner with the beauty industry leader L'Oral to offer a seamless makeover experience that brings brand products to life through AR technology," says Perfect Corp. CEO, Alice Chang. "This partnership allows beauty fans around the world to experience L'Oral products like never before and represents a significant milestone that transforms the way consumers discover, try and buy beauty."
This partnership started with L'Oral Paris and Yves Saint Laurent in Japan. The first phase began during this year's Cannes Film Festival where YouCam Makeup and L'Oral Paris showcased 64 virtual beauty looks for fans in the US, India, Mexico and Russia to try virtually in the app. Each look incorporated a collection of L'Oral Paris products that users could try on and purchase through the app, delivering a unique red carpet beauty experience using the latest AR technology.
App Availability
YouCam Makeup is available for free download on the App Store and Google Play.
The Beauty Circle app is available for free on the App Store and Google Play. To access the web version of Beauty Circle, visit www.beautycircle.com/
About L'Oral
L'Oral has devoted itself to beauty for over 100 years. With its unique international portfolio of 34 diverse and complementary brands, the Group generated sales amounting to 25.8 billion euros in 2016 and employs 89,300 people worldwide. As the world's leading beauty company, L'Oral is present across all distribution networks: mass market, department stores, pharmacies and drugstores, hair salons, travel retail, branded retail and e-commerce. Research and innovation, and a dedicated research team of 3,870 people, are at the core of L'Oral's strategy, working to meet beauty aspirations all over the world. L'Oral's sustainability commitment for 2020 "Sharing Beauty With All" sets out ambitious sustainable development objectives across the Group's value chain.www.loreal.com
About Perfect Corp. & YouCam Makeup
Perfect Corp. is the creator of the hugely popular beauty apps including the "super app" YouCam Makeup virtual makeover studio, YouCam Perfect selfie camera, YouCam Fun animated selfie filters, and YouCam Nails manicure salon. Perfect Corp. was founded to develop an interactive beauty journey that enables consumers to discover, try and buy beauty products via mobile devices. We are disrupting the beauty industry by using the most advanced augmented reality technology to create realistic makeup and beauty effects for users to try out right to the palm of their hand.
Launched in 2014, YouCam Makeup is the flagship app of YouCam Apps family, offering the most accurate 100-point facial detection for hundreds of millions of beauty lovers to try true-to-life makeup styles in real-time or on selfie photos.
Companies are refining their technology capabilities to allow customers to get a virtual look at what they will look like in fashions and cosmetics. Similar tech is being used for home furnishings, another category, which, like beauty, has been at the forefront of the movement. Perfect Corp. has been leading the charge in virtual beauty tech for several years now, and its latest offering puts AI and AR together in a shopping app to reinvent the "online-to-offline consumer beauty journey," per the company's website.
"By introducing personalized, on-demand services like in-app live Beauty Advisor consultations, as well as instant product recommendations based on skin tone, face shape, and beauty preferences, we are able to deliver the next generation [of] smart beauty experience[s] designed just for you," Perfect Corp. CEO Alice Chang said in the press release.
The company offers a suite of free beauty apps. One app, for face detection and tracking, combines AR and AI-powered deep learning for real-time facial detection that picks up over 100 focal points for precise video and photo editing, according to the website. Other apps include: facial mapping using AI and AR; makeup AR; live 3D face AR; and skincare AR.
Augmented reality-based virtual try-on apps are popular throughout the beauty category, from Sephora's Virtual Artist app to Modiface's eye-tracking technology, used by the Smashbox Cosmetics Makeup iOS app. Modiface was acquired this year by L'Oreal, which then began offering Live Makeup Consultation, where a beauty adviser could use AR to place recommended products on a shopper's face. Estee Lauder also partnered with Perfect Corp. to create an AR mobile training program for beauty advisers last December.
The company has partnered with several other retailers in recent years, including joining with Macy's, Juicy Couture and Hearst's Cosmopolitan magazine for the publication's first print-to-digital beauty experience in September. Around the same time, it partnered with independent fashion house Flying Solo NYC to create virtual looks for New York Fashion Week, and in the spring, Perfect Corp. added personalized cosmetics consulting to its YouCam Makeup app, putting consumers in touch with live beauty advisers. It called the experience "Beauty Advisor 1-on-1."
Last year, the company also teamed its YouCam Makeup app with QVC to enable real-time, augmented reality-based mobile virtual try-ons. The app was used with a selection of Laura Geller New York beauty products being featured on QVC. Also last year, Perfect Corp. added a live streaming feature to the YouCam app.
Last month I had the pleasure of sitting down with two very fabulous women behind the app YouCam Makeup. As soon as they showed me how this virtual beauty studio worked, I was blown away! The YouCam Makeup app lets you try out different makeup looks & hairstyles before you fully commit. You can basically get a makeover in real time at the touch of a button.
YouCam Makeup is a photo-editing application that lets you apply different effects to your pictures, making it look like you have all kinds of makeup on. You can even try dozens of different wigs, and fit them to your head with total freedom.
This app was developed by the same team that created YouCam Perfect, one of the best photo-editing application that you can find on Android, and this is definitely noticeable. The application has dozens of different features that let you apply virtual makeup over the face of a picture. The best thing about the app is the quality of its features, which give you literally thousands of possibilities.
As usual with this kind of applications, YouCam Makeup lets you take a new picture from within the application, or import another one that you have on your device's memory as well. Whatever you do, make sure to save it or share it through another app as soon as you are finished.
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