HP Business plan. We're ALL being used

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InsideOutGraphics rouslin

unread,
Oct 28, 2010, 1:35:39 PM10/28/10
to kenw...@att.net, redd...@gmail.com, 2706....@gmail.com, huffington-po...@googlegroups.com
Hi We're all being used and comments are referred to as "The Party in the Back" . Jude
The following is a power point by Jonah Peretti , founder of HP.

http://www.businessinsider.com/how-to-make-your-content-go-viral-huffpost-jonah-peretti-buzzfeed-2010-8



What do Mormons, mullets and maniacs have to do with the ultimate viral strategy?

Jonah Peretti, founder of The Huffington Post and BuzzFeed, discloses his secrets in an excellent presentation that has itself gone viral. 

Jonah's secrets:

  • Engage those who are bored at work
  • Pursue the mullet strategy: business upfront, party in the back!
  • Big Seed Marketing - pay for the seed, optimize for viral lift
  • Maniacs - target crazy people, not couch potatos
  • Mormonism - quality is not enough, build evangelism into your ideas

How To Make Your Content Go Viral (Secrets Of HuffPo And BuzzFeed Founder Jonah Peretti)

 
1/33
   

How To Make Your Content Go Viral (Secrets Of HuffPo And BuzzFeed Founder Jonah Peretti)

 
2/33
   

































 














Read more: http://www.businessinsider.com/how-to-make-your-content-go-viral-huffpost-jonah-peretti-buzzfeed-2010-8#-1#ixzz13fr7o2mL


Posts Tagged ‘why huffington post is in white house press corp

Moving Mainstream Left

Tuesday, June 30th, 2009

Former Yahoo and AOL Ad Exec Coleman Poised to Join the Huffington Post as President

by Kara Swisher
Posted on September 16, 2009 at 6:40 AM PT

In the ongoing game of Internet exec musical chairs, Greg Coleman (pictured here), who has been a top exec at both Yahoo and AOL, is poised to become president of the Huffington Post, as well as chief revenue officer, several sources said.

The deal for Coleman to come on board at the privately held online news site–which has grown significantly over the last year and just added well-known online media exec Eric Hippeau as CEO–came together only recently.

And it is not clear what the role of current Huffington Post Chief Revenue Officer James Smith will be going forward.

The Coleman hiring is most likely the work of Hippeau, who has known him from Coleman’s days as head of ad sales at Yahoo (YHOO). Hippeau has been on the board of the Internet giant for many years.

Hippeau was also a key player in the $5 million investment in the Huffington Post by SoftBank Capital in 2006.

He has also been a director on its small board, which also includes co-founders Arianna Huffington and Kenny Lerer, as well as Oak Investment Partners’ Fred Harman.

Oak recently added $25 million to the funding kitty at the Huffington Post, which is headquartered in New York.

The money will be used to expand the site into the local arena, investigative news, and verticals such as tech, a section set to debut Sept. 21.

It is all being done to build on what has been a strong traffic year for the Huffington Post, which claims it has over 21 million unique monthly visitors.

Nielsen Online has pegged that at the lower figure of 8.9 million, but reported that the Huffington Post was one of the fastest-growing, year-over-year news sites.

Despite that, the site still has not been regularly profitable, despite doubling annual revenue–mostly in advertising–to what some estimate to be about $8 million in 2009.

Presumably, goosing that revenue is what Coleman is being pegged to help do–and he certainly has a lot of online advertising experience, having made stops at a lot of Internet companies in the past few years.

He was head of advertising sales at Yahoo for seven years, after another long stint at Reader’s Digest. Yahoo’s ad business grew strongly under him.

But Coleman ran into Yahoo’s management buzzsaw after trouble hit the company in 2007. He was one of the first in a long line of execs to leave the troubled company, departing in one of its many controversial reorganizations.

He was soon running a Los Angeles-based start-up called NetSeer, which focuses on ad targeting.

He then headed to AOL in February to run its Platform-A division.

But when new management was suddenly put in place by Time Warner (TWX) in the spring, Coleman left after only a few months on the job.

After taking the summer off, several sources said, he has recently been looking at a variety of jobs.

That included MySpace, where former Yahoo colleague Wenda Harris Millard–now with Media Link–was hired recently as an outside consultant to help the News Corp. (NWS) social networking site rejigger its ad business.

The Huffington Post spokesman declined to comment when BoomTown inquired about Coleman’s hiring.


By Peter Andrew ConservativeAmerican.org
Brutally Handsome. Terminally Pretty. RIGHT…in the fast lane.

The nation’s first socialist President, Barack Hugo Obama, is trying some not so subtle things to move the notion of what “mainstream” American thinks as far left as he can. It’s the only way he can continue to push his socialist agenda.

One way he is doing this is to try to make you think extremist leftists are not so extreme. He wants you to think that wacky socialists are normal and that there are millions of them. He wants you to believe they fit right in.

For example, he loves to call on people from the extremist liberal website, H.R. Huff-n-Stuff (Huffington Post) at his press conferences. In doing so, he wants you to think these Huffington Post views are normal, accepted and…you know…just as legitimate as NBC, ABC and FOX news.

Yes, we know that part of it is payback. He needs to offer something to the fringe that helped to get him elected, so he lifts them up and treats them as if they are equal to the three major networks. At a recent correspondent’s dinner he even joked about it, saying that the major TV networks were ’still important’ during this age of internent communication….concluding “at least that’s what I read on the blogs.”

He’s not giving the Huffers the gay marriage bill they wanted. He’s not ending the war in Iraq as promised. He’s stepping up the war in Afghanistan, not in his campaign playbook. Some of them are a bit ticked off with him and he has to offer them something to keep them happy.

Part of his plan though is to try to legitimize the extreme left while portraying the conservatives as “right wing extremists” for being pro life and putting forth the notion that protesters are “low level terrorists.” He’s trying (and succeeding in ABCDEmocrat News’ case) to control the media and convince you that the truth is far to the left of where it really is.

Tags: abc all barack channel, abcdemocrat news, barack hugo obama, brutally handsome terminally pretty right in the fast l, conservativeamerican.org, first socialist president barack obama, fringe liberals, h.r. huff-n-stuff, huff-n-stuff-ington post, huffington at obama press conferences, huffington h.r. huff-n-stuff post, obama allows extremist website to be part of white hous, obama allows huffers to ask questions at press conferen, obama calling on huffington post, obama continue to push socialist agenda, obama courting extremist liberals, obama pals at huffington, obama payback for huffington post, obama pro lifers are right wing extremists, obama protesters are low level terrorists, obama tries to legitimize extremists on the left, obama tries to portray conservatives as extremists, obama trying to convince american mainstream is far lef, obama trying to legitimize the extremist left, obama trying to make huffington legit, obama trying to move notion of what mainstream american, obama wants to legitimize huffington, obama wants you to like wacky socialists, obama wants you to think extreme lefties are normal, obama wants you to think extremist left is normal, why huffington post is in white house press corp, why obama calls on huffington post
Posted in Barack Hugo Obama, Democrat Culture of Corruption, Dems, Libs, Socialists, Media | Comments (0)



As Traffic Booms, Is HuffPo Ready to Make Some Real Dough?

by Kara Swisher
Posted on October 20, 2009 at 9:21 AM PT

2008money

For the past few months, the Huffington Post has been on a bit of a tear–both in terms of traffic gains and in its hiring of some big talent for key positions.

Now, those execs are focusing on using that consumer momentum to achieve what has eluded the Huffington Post thus far: Making some serious bank from the privately held news and media site.

How to help marketers to better understand the site and, therefore, spur this significant monetization will be his main focus at the Huffington Post, said Greg Coleman to BoomTown in an interview over the weekend.

Coleman–a former Yahoo (YHOO) advertising exec, as well as one for Time Warner (TWX) online unit AOL–was named president and chief revenue officer a month ago by Huffington Post’s new CEO, Eric Hippeau.

Hippeau, who was himself just appointed in June, is another well-known online media exec and has been a big investor and board member of the Huffington Post. (You can read a thorough interview by Staci Kramer with Hippeau on paidContent.)

“It’s important for advertisers to know how big we have gotten, while also highlighting this amazing audience of influencers we have gathered,” said Coleman, in his first media chitchat since taking on the job. “I think it is the beginning of a tipping point.”

Well, of course, Coleman would say that, as the guy looking to drum up interest among marketers in spending their money on the Huffington Post.

But stats seem to indicate that consumers are increasingly liking what the Huffington Post is creating, because it is starting to surpass some well-known media icons on the Web in traffic.

While more of this increase is going to be due to a socialization of the news–the Huffington Post has an aggressive deployment of Facebook Connect called HuffPost Social News–the growth is more about building a brand people trust and seek out.

According to recent reports from both comScore (SCOR) and Nielsen Online, for example, the site just became larger than several online brands of big media companies, such as the Washington Post (WPO), in terms of unique monthly visitors.

In its September report, Nielsen clocked the Huffington Post at 9.47 million uniques, up 26 percent, while the Post site was at 9.2 million–a drop of 30 percent.

According to the Nielsen, the Huffington Post is within spitting distance of USA Today’s Web site (9.9 million), a Gannett (GCI) property.

And, it is bigger than Hearst Newspapers Digital (7.9 million) and the BBC (7.2 million).

For September, comScore has the Huffington Post (at 6.83 million) besting the Post (6.77 million)–as well as WSJ.com (6.7 million), a unit of Dow Jones, which is owned by News Corp. (NWS).

(The Wall Street Journal site, to be fair, makes a chunk of its revenue from subscription fees, rather than relying solely on advertising from traffic like the Huffington Post. And full disclosure: Dow Jones owns this site.)

In any case, big traffic is key for most news sites, and internal numbers from Google (GOOG) Analytics that Huffington Post execs cite are higher, as is typical for most sites, pegging traffic at about 27 million monthly uniques with more than two million reader comments per month.

Huffington Post co-founder and blogging icon Arianna Huffington attributes the recent boost in traffic to the site’s proclivity to “start conversations” that interest readers, such as her recent suggestion that Vice President Joe Biden should resign.

“We are aiming to go beyond just facts, to create a narrative,” said Huffington, who thinks the speed of news helps attract visitors to the site. “We think bringing journalism to a new level is exactly what people are looking for.”

Perhaps. But, even if traffic increases continue to bear her theories out, she and others have said that the Huffington Post still has not been regularly profitable despite doubling annual revenue–mostly in advertising–to what some estimate to be about $8 million in 2009.

While the site is aiming to invest rather than focus too hard on showing profits, Coleman said he would like to make revenue seven times larger in the next years, building on the performance of the site to vaunt past old media giants online.

“This kind of thing is a milestone for the marketing community,” he said. “Our goal is to be the top Internet newspaper, and this points out that we are on our way.”

To do that, he will have to spend some of the $37 million in funding that the Huffington Post has raised from venture investors.

While the edit side is using the money to expand the number of news categories, Coleman said his focus will be on building a higher caliber team of sales and marketing execs with deeper relationships to big clients.

“Unlike selling an auto page on Yahoo (YHOO), our site has a more complex sales process that takes some time for people to understand,” said Coleman. “But once they get it, it should be an easier sale.”

Until then, check out the video of the entire interview I did at the seventh D: All Things Digital conference with Huffington and Washington Post publisher Katharine Weymouth in which they talk about the future of journalism and more:



--


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InsideOutGraphics rouslin

unread,
Oct 28, 2010, 1:40:11 PM10/28/10
to Huffington Post Free Speech
Sorry the power point pics didn't come up. But for those that I sent
an email to, the pics do come up in an email. It's all a big money
making sham. I believe we are being used and at times made fun of.
Jude PS Please FWD the email, so the power point slides are
available. Thanks.

On Oct 28, 1:35 pm, InsideOutGraphics rouslin
<insideoutgraph...@gmail.com> wrote:
>  Hi We're all being used and comments are referred to as "The Party in the
> Back" . Jude
> The following is a power point by Jonah Peretti , founder of HP.
>
> http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...
>
> Alyson Shontell <http://www.businessinsider.com/author/alyson-shontell> | Aug.
> 13, 2010, 12:55 PM
>
> Read more:http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...
>
> What do Mormons, mullets and maniacs have to do with the ultimate viral
> strategy?
>
> Jonah Peretti, founder of The Huffington
> Post<http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...>and
> BuzzFeed, <http://www.buzzfeed.com/> discloses his secrets in an excellent
> presentation that has itself gone viral.
>
> Jonah's secrets:
>
>    - Engage those who are bored at work
>
>    - Pursue the mullet strategy:
> business<http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...>upfront,
> party in the back!
>
>    - Big Seed Marketing - pay for the seed, optimize for viral lift
>
>    - Maniacs - target crazy people, not couch potatos
>
>    - Mormonism - quality is not enough, build evangelism into your ideas
>
>  How To Make Your Content Go Viral (Secrets Of HuffPo And BuzzFeed Founder
> Jonah Peretti)
>  <http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...>
> 1/33
>  <http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...>
>  <http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...>
>
>  How To Make Your Content Go Viral (Secrets Of HuffPo And BuzzFeed Founder
> Jonah Peretti)
>  <http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...>
> 2/33
>  <http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...>
>  <http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...>
>
> <http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...>
>
> Read more:http://www.businessinsider.com/how-to-make-your-content-go-viral-huff...
>
> Posts Tagged ‘why *huffington* post is in white house press *corp*’
>  Moving Mainstream
> Left<http://conservativeamerican.org/dems-libs-socialists/dems-libs-social...>
> Tuesday,
> June 30th, 2009
>
> Former Yahoo *and* AOL Ad Exec Coleman Poised to Join the Huffington Post as
> President<http://kara.allthingsd.com/20090916/former-yahoo-and-aol-ad-exec-cole...>
>
> by Kara Swisher
> Posted on September 16, 2009 at 6:40 AM PT
>
>    -
>    -
>    - Share
>    - Print <http://kara.allthingsd.com/?p=18441&ak_action=printable>
>
> <http://kara.allthingsd.com/files/2009/02/12512b17717ead6624501ae6630e...>
>
> In the ongoing game of Internet exec musical chairs, Greg Coleman (pictured
> here), who has been a top exec at both Yahoo and AOL, is poised to become
> president of the Huffington Post, as well as chief revenue officer, several
> sources said.
>
> The deal for Coleman to come on board at the privately held online news
> site–which has grown significantly over the last year and just added
> well-known online media exec Eric Hippeau as CEO–came together only
> recently.
>
> And it is not clear what the role of current Huffington Post Chief Revenue
> Officer James Smith will be going forward.
>
> The Coleman hiring is most likely the work of Hippeau, who has known him
> from Coleman’s days as head of ad sales at Yahoo (YHOO). Hippeau has been on
> the board of the Internet giant for many years.
>
> Hippeau was also a key player in the $5 million investment in the Huffington
> Post by SoftBank Capital in 2006.
>
> He has also been a director on its small board, which also includes
> co-founders Arianna Huffington and Kenny Lerer, as well as Oak Investment
> Partners’ Fred Harman.
>
> Oak recently added $25 million to the funding kitty at the Huffington
> Post<http://kara.allthingsd.com/20081201/huffington-post-nabs-25-million-i...>,
> which is headquartered in New York.
>
> The money will be used to expand the site into the local arena,
> investigative news, and verticals such as tech, a section set to debut Sept.
> 21.
>
> It is all being done to build on what has been a strong traffic year for the
> Huffington Post, which claims it has over 21 million unique monthly
> visitors.
>
> Nielsen Online has pegged that at the lower figure of 8.9 million, but
> reported that the Huffington Post was one of the fastest-growing,
> year-over-year news sites.
>
> Despite that, the site still has not been regularly profitable, despite
> doubling annual revenue–mostly in advertising–to what some estimate to be
> about $8 million in 2009.
>
> Presumably, goosing that revenue is what Coleman is being pegged to help
> do–and he certainly has a lot of online advertising experience, having made
> stops at a lot of Internet companies in the past few years.
>
> He was head of advertising sales at Yahoo for seven years, after another
> long stint at Reader’s Digest. Yahoo’s ad business grew strongly under him.
>
> But Coleman ran into Yahoo’s management buzzsaw after trouble hit the
> company in 2007. He was one of the first in a long line of execs to leave
> the troubled company, departing in one of its many controversial
> reorganizations<http://kara.allthingsd.com/20070829/hey-kids-lets-put-on-a-yahoo-reorg/>
> .
>
> He was soon running a Los Angeles-based start-up called
> NetSeer<http://www.netseer.com/>,
> which focuses on ad targeting.
>
> He then headed to AOL in
> February<http://kara.allthingsd.com/20090203/aol-ad-head-clarizio-out-being-re...>to
> run its Platform-A division.
>
> But when new management was suddenly put in place by Time Warner (TWX) in
> the spring, Coleman left after only a few
> months<http://kara.allthingsd.com/20090429/exclusive-platform-a-head-coleman...>on
> the job.
>
> After taking the summer off, several sources said, he has recently been
> looking at a variety of jobs.
>
> That included MySpace, where former Yahoo colleague Wenda Harris Millard–now
> with Media Link–was hired recently as an outside
> consultant<http://mediamemo.allthingsd.com/20090820/myspace-welcomes-medialink-a...>to
> help the News Corp. (NWS) social networking site rejigger its ad
> business.
>
> The Huffington Post spokesman declined to comment when BoomTown inquired
> about Coleman’s hiring.
>
> By Peter Andrew ConservativeAmerican.org
> *Brutally Handsome. Terminally Pretty. RIGHT…in the fast lane.*
>
> The nation’s first socialist President, Barack Hugo Obama, is trying some
> not so subtle things to move the notion of what “mainstream” American thinks
> as far left as he can. It’s the only way he can continue to push his
> socialist agenda.
>
> One way he is doing this is to try to make you think extremist leftists are
> not so extreme. He wants you to think that wacky socialists are normal and
> that there are millions of them. He wants you to believe they fit right in.
>
> For example, he loves to call on people from the extremist liberal website,
> H.R. Huff-n-Stuff (*Huffington* Post) at his press conferences. *In doing
> so, he wants you to think these Huffington Post views are normal, accepted
> and…you know…just as legitimate as NBC, ABC and FOX news. *
>
> Yes, we know that part of it is payback. He needs to offer something to the
> fringe that helped to get him elected, so he lifts them up and treats them
> as if they are equal to the three major networks. At a recent
> correspondent’s dinner he even joked about it, saying that the major TV
> networks were ’still important’ during this age of internent
> communication….concluding “at least that’s what I read on the blogs.”
>
> He’s not giving the Huffers the gay marriage bill they wanted. He’s not
> ending the war in Iraq as promised. He’s stepping up the war in Afghanistan,
> not in his campaign playbook. Some of them are a bit ticked off with him and
> he has to offer them something to keep them happy.
>
> Part of his plan though is to *try to legitimize the extreme left *while
> portraying the conservatives as “right wing extremists” for being pro life
> and putting forth the notion that protesters are “low level terrorists.”
> He’s trying (and succeeding in ABC*DE*mocrat News’ case) to control the
> media and convince you that the truth is far to the left of where it really
> is.
>
> Tags: abc all barack
> channel<http://conservativeamerican.org/tag/abc-all-barack-channel/>,
> abcdemocrat news
> <http://conservativeamerican.org/tag/abcdemocrat-news/>, barack
> hugo obama <http://conservativeamerican.org/tag/barack-hugo-obama/>, brutally
> handsome terminally pretty right in the fast
> l<http://conservativeamerican.org/tag/brutally-handsome-terminally-pret...>,
> conservativeamerican.org<http://conservativeamerican.org/tag/conservativeamericanorg/>,
> first socialist president barack
> obama<http://conservativeamerican.org/tag/first-socialist-president-barack-...>,
> fringe liberals <http://conservativeamerican.org/tag/fringe-liberals/>, h.r.
> huff-n-stuff <http://conservativeamerican.org/tag/hr-huff-n-stuff/>,
> huff-n-stuff-ington
> post <http://conservativeamerican.org/tag/huff-n-stuff-ington-post/>, *
> huffington* at obama press
> conferences<http://conservativeamerican.org/tag/huffington-at-obama-press-confere...>,
> *huffington* h.r. huff-n-stuff
> post<http://conservativeamerican.org/tag/huffington-hr-huff-n-stuff-post/>,
> obama allows extremist website to be part of white
> hous<http://conservativeamerican.org/tag/obama-allows-extremist-website-to...>,
> obama allows huffers to ask questions at press
> conferen<http://conservativeamerican.org/tag/obama-allows-huffers-to-ask-quest...>,
> obama calling on *huffington*
> post<http://conservativeamerican.org/tag/obama-calling-on-huffington-post/>,
> obama continue to push socialist
> agenda<http://conservativeamerican.org/tag/obama-continue-to-push-socialist-...>,
> obama courting extremist
> liberals<http://conservativeamerican.org/tag/obama-courting-extremist-liberals/>,
> obama pals at *huffington*<http://conservativeamerican.org/tag/obama-pals-at-huffington/>,
> obama payback for *huffington*
> post<http://conservativeamerican.org/tag/obama-payback-for-huffington-post/>,
> obama pro lifers are right wing
> extremists<http://conservativeamerican.org/tag/obama-pro-lifers-are-right-wing-e...>,
> obama protesters are low level
> terrorists<http://conservativeamerican.org/tag/obama-protesters-are-low-level-te...>,
> obama tries to legitimize extremists on the
> left<http://conservativeamerican.org/tag/obama-tries-to-legitimize-extremi...>,
> obama tries to portray conservatives as
> extremists<http://conservativeamerican.org/tag/obama-tries-to-portray-conservati...>,
> obama trying to convince american mainstream is far
> lef<http://conservativeamerican.org/tag/obama-trying-to-convince-american...>,
> obama trying to legitimize the extremist
> left<http://conservativeamerican.org/tag/obama-trying-to-legitimize-the-ex...>,
> obama trying to make *huffington*
> legit<http://conservativeamerican.org/tag/obama-trying-to-make-huffington-l...>,
> obama trying to move notion of what mainstream
> american<http://conservativeamerican.org/tag/obama-trying-to-move-notion-of-wh...>,
> obama wants to legitimize
> *huffington*<http://conservativeamerican.org/tag/obama-wants-to-legitimize-huffing...>,
> obama wants you to like wacky
> socialists<http://conservativeamerican.org/tag/obama-wants-you-to-like-wacky-soc...>,
> obama wants you to think extreme lefties are
> normal<http://conservativeamerican.org/tag/obama-wants-you-to-think-extreme-...>,
> obama wants you to think extremist left is
> normal<http://conservativeamerican.org/tag/obama-wants-you-to-think-extremis...>,
> why *huffington* post is in white house press
> *corp*<http://conservativeamerican.org/tag/why-huffington-post-is-in-white-h...>,
> why obama calls on *huffington*
> post<http://conservativeamerican.org/tag/why-obama-calls-on-huffington-post/>
> Posted in Barack Hugo
> Obama<http://conservativeamerican.org/category/dems-libs-socialists/dems-li...>,
> Democrat Culture of
> Corruption<http://conservativeamerican.org/category/dems-libs-socialists/democra...>,
> Dems, Libs, Socialists<http://conservativeamerican.org/category/dems-libs-socialists/>,
> Media <http://conservativeamerican.org/category/media/> | Comments
> (0)<http://conservativeamerican.org/dems-libs-socialists/dems-libs-social...>
>
> As Traffic Booms, Is HuffPo Ready to Make Some *Real
> Dough*?<http://kara.allthingsd.com/20091020/as-traffic-booms-is-huffpo-ready-...>
>
> by Kara Swisher
> Posted on October 20, 2009 at 9:21 AM PT
>
>    -
>    -
>    - Share
>    - Print <http://kara.allthingsd.com/?p=19542&ak_action=printable>
>
>  [image: 2008money] <http://kara.allthingsd.com/files/2009/10/2008money.jpg>
>
> For the past few months, the Huffington Post has been on a bit of a
> tear–both in terms of traffic gains and in its hiring of some big talent for
> key positions.
>
> Now, those execs are focusing on using that consumer momentum to achieve
> what has eluded the Huffington Post thus far: Making some serious bank from
> the privately held news and media site.
>
> How to help marketers to better understand the site and, therefore, spur
> this significant monetization will be his main focus at the Huffington Post,
> said Greg Coleman<http://kara.allthingsd.com/20090916/former-yahoo-and-aol-ad-exec-cole...>to
> BoomTown in an interview over the weekend.
>
> Coleman–a former Yahoo (YHOO) advertising exec, as well as one for Time
> Warner (TWX) online unit AOL–was named president and chief revenue officer a
> month ago by Huffington Post’s new CEO, Eric
> Hippeau<http://kara.allthingsd.com/20090615/boomtown-interviews-arianna-ken-a...>
> .
>
> Hippeau, who was himself just appointed in June, is another well-known
> online media exec and has been a big investor and board member of the
> Huffington Post. (You can read a thorough interview by Staci Kramer with
> Hippeau<http://paidcontent.org/article/419-huffpo-ceo-eric-hippeau-we-are-now...>on
> paidContent.)
>
> “It’s important for advertisers to know how big we have gotten, while also
> highlighting this amazing audience of influencers we have gathered,” said
> Coleman, in his first media chitchat since taking on the job. “I think it is
> the beginning of a tipping point.”
>
> Well, of course, Coleman *would* say that, as the guy looking to drum up
> interest among marketers in spending their money on the Huffington Post.
>
> But stats seem to indicate that consumers are increasingly liking what the
> Huffington Post is creating, because it is starting to surpass some
> well-known media icons on the Web in traffic.
>
> While more of this increase is going to be due to a socialization of the
> news–the Huffington Post has an aggressive deployment of Facebook Connect
> called HuffPost Social
> News<http://kara.allthingsd.com/20090816/huffington-post-and-facebook-go-s...>–the
> funding<http://kara.allthingsd.com/20081201/huffington-post-nabs-25-million-i...>that
> the Huffington Post has raised from venture investors.
>
> While the edit side is using the money to expand the number of news
> categories, Coleman said his focus will be on building a higher caliber team
> of sales and marketing execs with deeper relationships to big clients.
>
> “Unlike selling an auto page on Yahoo (YHOO), our site has a more complex
> sales process that takes some time for people to understand,” said Coleman.
> “But once they get it, it should be an easier sale.”
>
> Until then, check out the video of the entire
> interview<http://kara.allthingsd.com/20090707/huffington-post-editor-in-chief-a...>I
> did at the seventh
> *D: All Things Digital* conference with Huffington and Washington Post
> publisher Katharine Weymouth in which they talk about the future of
> journalism and more:
>
> --
>
> http://www.cafepress.com/+corporate_corruption_bumper_sticker,443564173
>
> http://www.insideoutgraphics2.com/http://picasaweb.google.com/insideoutgraphics/SeizureArthttp://picasaweb.google.com/insideoutgraphics/OriginalOilPaintingshttp://picasaweb.google.com/insideoutgraphics/PoliticalArtBush_Cheney...http://www.cafepress.com/rouslin
>
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