Prakash Font Style

[Shari Alvine]

Ecommercesites aim to deliver a smooth customer experience so prospective buyers do not have trouble navigating their website or understanding the flow of information. They strive to reduce friction at every step so the minimum interaction cost or the effort required to consume content remains low. Fonts help in this mission by making messaging more visible, easier to read, understand, and also trust.

The Aesthetics of Reading researchers, at MIT, found that typography influenced comprehension. Participants who received good typography also performed better on cognitive tasks as well as on subjective duration. This is why the right font selection matters. The right font can help draw a reader in, encourage them to stay on the page longer, and nudge them towards a successful purchase.

While there are no hard and fast rules when it comes to choosing the best font for your business, your choices can influence your brand, so keep in mind a few design principles while arriving at the right set of options.

Fonts convey a hierarchy of information to customers helping them quickly scan product pages to decide which information is likely of most importance to them. Subtle variations in font size, weight, style, and typeface can communicate a shop flow so users become intuitively familiar with your site hierarchy and offerings. Your font choices should aid efficient decision making on a product page, thus nudge the customer towards a purchase.

Think about how legible your text will be on a desktop monitor, a tablet, and a smartphone. Keep in mind that your font must be web and mobile compatible so it does not look too cumbersome, or take too long to read while scrolling on a smartphone. A good rule of thumb would be to test your font on various devices and opt for simplicity in favor of distractingly decorative fonts. Font color also matters. Read more about how your choice of color influences buyer behavior here.

Firstly, to invoke help a sense of warmth and stability with a little bit of seriousness, you may want to consider Lato. It is a relatively new, bold, contemporary, sans-serif typeface family font. Designed in 2010, it helps corporates who wish to appear friendly but dependable.

Popularly paired with Open Sans, Montserrat is a distinctive, geometric font with vintage appeal. It really shines when used for short pieces of all caps because of the simplicity of the letter, but also works in lowercase as paragraph text. In short, Montserrat is a versatile font that creates a feeling of trust.

In the business of selling high-end, bespoke goods like watches or leather accessories? Then you may want to choose Merriweather and pair it with a dependable-looking, classic font like Oswald. Merriweather is pleasant to read on screens because of its condensed letterform.

Cinzel is a typeface inspired by first-century Roman inscriptions and based on classical proportions. However, its thin lines also lend it a contemporary, bold feel making it a good choice for headlines, especially when paired with Raleway.

Raleway is an ultra-light elegant sans-serif typeface family intended for headings and other large size usages. Cinzel and Raleway are particularly suited to food and drink business websites. Consider using these fonts to spice up your online menus with menu categories in Cinzel black, the meal titles in Cinzel bold, and the description of the item written in Raleway.

Do your products come with long descriptions or include paragraphs of technical information? Consider using a reader-friendly, elegant, friendly font like Roboto which has been designed to be easy on the eye.

Cabin is similar to Lato and Open Sans but has a lot of personality that helps it stand out and be remembered. This open-source, humanist sans-serif typeface designed by Pablo Impallari goes well with Sabon, Raleway, Graphik, Arial, Arvo, Dancing Script, and Josefin Slab.

Want to bring your brand story to life? Consider Lora. Optimized for screen appearance, Lora is a well-balanced contemporary serif with roots in calligraphy. It is well suited for body text and perfectly conveys the mood of a modern-day story or an art essay.

The Open Sans typeface is highly legible on screen and at small sizes, which explains its immense popularity on the internet. Wikipedia notes that as of July 2018 it is the second most served font on Google Fonts, with over four billion views per day on more than 20 million websites.

Rokkitt is a relatively new font designed for use as a display font in headings and headlines. You can pair it with a semi-rounded san-serif style like Lato to make it more memorable. Rokkitt will work for you if you are in the business or retailing anything like premium sportswear or stylish tech.

Berkshire Swash is an alluring semi-sweet typestyle with a bold yet feminine flair to it. This font would be a good choice if you were selling handmade cosmetics, decadent desserts, or custom jewelry.

League Spartan is an instant classic, this is a bold, modern, geometric sans-serif that has no problem making its presence felt. This font contrasts well against an elegant, easy to read, and more traditional serif font like Libre Baskerville, which can be used in body copy.

Bitter has been specifically designed for comfortably reading on any computer or device. With more and more people reading and interacting with text via screens, the designer Sol Matas wanted to create a font to inject a certain rhythm to flowing pieces of text, making it perfect for eCommerce businesses of all stripes.

Thus, font selection is an important step because it determines how your target audience will perceive your brand therefore choosing the right font can help you cultivate the right brand image in the minds of your consumers. We hope you found this article helpful. Please share it with your network and let us know which fonts you prefer to use and why.

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I want a URL (which is actually displayed based on the method - $PC(VerificationLink)$ from the process step ) in the body of the email to be displayed as plain text instead of hyperlink. However the signature of the email wherein it is hyperlinked with an URL should not be impacted and it should be as it is. Please help me figure out this

I have tried adding custom css class ( pointer-events:none ) in the existing template, however it is not saved when I select HTML in 'Target format'.

It would be great if anybody has solution to this

When I am putting the URL as plain text in my mail template I am getting plain text in the mail. The URL links in the OOTB mail templates are coded as links in the mail definition, that's why you see them as links.

Thank you for your response!

I am using the method $PC(VerificationLink)$ to display the link in the mail template. Since you said it OOTB template coded to display them as links , is there any option to add any HTML or CSS class to disable the link and make it as plain text?

In my case I cleared the hyperlink (by right click and removed as you mentioned already) and it is not displayed as link in the template .However it becomes clickable from the email once tested (probably it is due to mail client as you said)- whereas I wanted it as plain text

Also I kept the HTML as target format in the Mail definition and added new CSS class (.Disablecolor:#000000;background-color:transparent;font-family:Calibri; font-size:12pt; font-weight:normal; font-style:normal;cursor: not-allowed; in the 'RichMailBody' column value of respective email template in the table DialogRichMailBody. The job is not processed at all. So do you have any quick html code to disable the link , which can be embedded in the mail template?

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