Employer Brand Strategy (EBS) Summit, Asia 2012 by LinLead

[Gk Lim]

8 Key Learnings Set at Asia’s 1st Employer Brand conference
Employer Brand Strategy (EBS) Summit, Asia 2012 by LinLead

Early bird rate by 18th, Oct:USD958/RMB 6058; Special rate by 22th,
Nov: USD1258/RMB 7958; Normal rate after 22th, Nov:USD1658/RMB
10058;15％ off for 3 and more delegates

Talent is the most critical one among resources for excellent
corporations, but why haven’t they met demand of talent always? HR is
the most important one among functions for customer value delivery,
but why haven’t organizations put their best people over there? We
need an adjusted angle here.

To provide a fair platform for innovation, LinLead is working hard to
bring the Asia’s 1st employer brand themed independent conference,
Employer Brand Strategy (EBS) Summit, Asia 2012, which is scheduled to
take place 11-13, December, 2012 in Shanghai, China, since the
independent B2B meeting organizer has been building on professionalism
in organizing the innovate workshop series titled Developing an
Effective Employer Brand Strategy in past years.

To fuel the discussion at the EBS event, you may respond to the Online
Survey http://www.linlead.net/In-house.asp quickly by Clicking Here at
the early stage, and each respondent will be entitled 15% off from the
potential registration as a delegate in Dec, on the condition that he
or she leaves valid contact information upon a successful submission,
or you can send email to inter...@linlead.net.

At the forefront of global economic downturn, especially much of Asia,
including China, experiencing higher wages which are driving up
production costs leading to speculation that companies there are
beginning to lose one of their biggest competitive edges.
Effectiveness and efficiency of human resource management and
operation have been demanded in this region.

In the quest of a transformed HR practice, professional people are
turning to the emerging concept – employer brand strategy, where
organization may leverage combination of the push force – HR
management and the pull force marketing, selling the corporate value
and employment package to audience, so as to engage the most audience
members – existing and potential employee for a streamlined and
enhanced customer value delivery for excellence.

As Employer Brand strategy and practice is gaining momentum in China
and Asia, LinLead sets the 8 Key Learnings as following for t latest
intelligence exchanging and thought leadership exploration:


1, Look into latest tactics to adopt into the Employer Brand Led
Recruitment model for cost-effective Talent Acquisition

2, Review Employer Brand (Value) Proposition management to guide
proactive Talent Development for constant Leadership Succession

3, Discuss how Employer Brand Strategy will optimize Employee
Experience for Excellence Delivery

4, Discover how to align Employer Brand Strategy to support winning
Performance Culture for Customer Value Delivery

5, Explore how HR works with Corporate Communication / Marketing to
manage Corporate Reputation for being an Employer of Choice

6, Examine how Employer Brand Strategy leads Total Rewarding Practice
for outperformed Human Capital Operation

7, Explore how to Measure your Best Asset from Employer Brand
Perspective for a long run competence

8, Probe how Employer Brand Strategy will facilitate HR Transformation
from Service Provider to Business Driver

To be part of the EBS event by speaking at the EBS event, on Employer
Brand strategy and practice for an enhanced HR transformation, please
send email to podu...@linlead.net, or make a phone call at +86(0)10
85711440-603.

Looking forward to your presence in December, 2012.


Steven Li
Conference Producer
LinLead Consultancy (Beijing) Co., Ltd
www.linlead.net
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