Your company has a social layer to your corporate intranet that
leverages employee profiles and enables employees to join a network
connecting them to the online activity of other colleagues. One of the
employees within that network is celebrating a service anniversary and
when they log in to the corporate network, they receive a message
thanking them for their years of service. But, because the company has a
social layer, not only can the employee see this message, but any
colleague that is within that employees’ network can see that the
employee has received a recognition message as well.
A group of employees have worked together to meet an aggressive
deadline. The executive leader wants to recognize all the employees for
their efforts. The manager goes to the recognition site and creates a
message for all the employees. The group of employees receive a
notification that they have been recognized for stellar work and are
directed to the online message. On the message page, the employees can
not only provide comments or feedback, but can also socially share the
message to other peers and colleagues.
The webinar featured a company that provided a social media recognition
program, allowing employees to be publicly acknowledged by peers,
superiors and subordinates through an intranet/social media site, but
also connect with external sites to share posts and ‘like’ content with
their personal networks. Employees feel motivated by the public
recognition and companies concurrently receive the added exposure
strengthening their employer brand. If employees are increasingly
looking for the non-monetary benefits of a company, including the
ability to further their career and gain recognition for their
contributions, this new technology seems to be a great tool to help
companies in their overall recruitment and retention efforts.
For forward-looking retailers, social media provides rich engagement
opportunities to build communities of employees by sharing company news,
knowledge transfer and best practices.
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Hi Radhika,
Thank you for your research, there are some very good ideas here pertaining to engagement. I especially like the Slideshare.net, as it gives a more in depth look at the mechanics of social media in the workplace.